Parle Products has expanded its premium Milano portfolio with the launch of Parle Platina Hide & Seek Milano Mini’s, a bite-sized version of its signature chocolate-filled cookie. The launch is backed by a new campaign, “Bite Size Indulgence,” anchored by an AI-powered film.
The new format responds to a shift in premium snacking preferences, as consumers increasingly seek products that balance indulgence with convenience and value. Hide & Seek Milano Mini’s delivers this through smaller, centre-filled chocolate cookies packaged in a contemporary container designed for on-the-go snacking, sharing and everyday moments – rather than the larger format associated with the original Milano line.
The launch builds on Parle’s broader Platina portfolio strategy, extending the brand’s premium positioning while signalling continued investment in innovation. By reworking Milano’s core chocolate-filled experience into a more accessible, modern pack, Parle aims to widen premium indulgence to more frequent, everyday occasions rather than reserving it for special ones.
Mayank Shah, Chief Marketing Officer at Parle Products, said the premium snacking category is evolving quickly as consumers look for products that elevate routine moments, and that Milano Mini’s extends that experience into a format built for convenience and contemporary appeal.
He added that the campaign reflects Parle’s push toward technology-enabled storytelling, using the AI-led film to engage younger audiences in more immersive ways while reinforcing the Hide & Seek Milano brand’s premium identity across a broader consumer base.
