Canva has launched its largest brand campaign in India to date, ‘Aap Aur Canva, Jodi Wah Wah!’, bringing together Farah Khan, Raghu Ram and Terence Lewis to spotlight how AI can help creators, professionals and small businesses turn ideas into finished work. Building on the earlier ‘Dil Se Design Tak’ platform, the campaign shifts focus from inspiring creative confidence to closing the gap between imagination and execution.
Link 1: https://youtu.be/IZw0PHBu8yo?si=yV-K-xELNhQLwt0p
Link 2: https://youtu.be/fME-WjXEG4c?si=lxskY7WUV6eE5mpG
Link 3: https://youtu.be/Ul61g4aQddA?si=VFF5_3ULyrrCng_k
Framed as a reality-show judging panel, the campaign features the three television personalities evaluating creators and entrepreneurs who use Canva to bring their ideas to life – positioning India, Canva’s fourth-largest and fastest-growing market, as a hub of creative ambition that now needs the tools to match.
Country Manager Chandrika Deb said the goal isn’t to teach people how to be creative, but to remove the barriers between an idea and the confidence to execute it, adding that the future belongs to imagination over technical skill.
Shot in Hindi and Tamil across three audience segments, the hero films demonstrate tools including Magic Video 2.0, AI-powered Presentations, and Magic Layers, alongside the India-priced Canva Pro Lite subscription. Supporting creatives showcase Image to Video, Style Match, AI Video Effects, Offline Mode and Music & SFX Generation.
The campaign also marks Canva’s first collaboration with independent agency Fundamental. Founder and CCO Pallavi Chakravarti said the work surfaces the self-doubt creators and business owners face before dismantling it, calling it a celebration of Canva’s problem-solving partnership with its users.
