Dream Sports, the parent company of fantasy sports leader Dream11, is on the verge of acquiring a 15% stake in Cricbuzz, India’s premier cricket media platform owned by Times Internet, for $50 million, according to sources close to the deal. This marks Dream Sports’ first major foray into a cricket-centric content platform, aiming to tap into the deep engagement of India’s cricket fan base.

Founded in 2004, Cricbuzz has evolved into one of the most visited cricket platforms in India, especially during major tournaments like the IPL. In 2014, Times Internet acquired a majority stake in the platform and merged it with GoCricket. Cricbuzz is reportedly targeting 185 million users and 350 million video views during the ongoing IPL season.

For Dream11, the investment offers a chance to integrate its fantasy sports ecosystem directly into cricket content, enhancing brand visibility, user acquisition, and targeted advertising. It also gives Dream Sports a foothold in media broadcasting, as Cricbuzz holds international match rights in select regions not covered by JioCinema or Hotstar.

Sources estimate Cricbuzz’s FY25 revenue at ₹400 crore, though this figure remains unverified. With competitors like ESPNcricinfo in the mix, Cricbuzz’s edge lies in its real-time updates and snappy content, which aligns well with the fast-paced nature of fantasy gaming.

While Dream11 declined to comment, industry observers note this strategic investment could reshape the synergy between sports content and fantasy gaming in India.