Indonesian coffee chain Kopi Kenangan has officially stepped into the Indian market, stirring up competition with a bold pricing strategy. With espresso shots starting at just ₹99, the brand is targeting budget-conscious coffee lovers and taking on established giants like Starbucks and Tim Hortons.
Launching its first store in Delhi, Kopi Kenangan has ambitious plans to expand into Mumbai and Bengaluru. The move comes at a time when India’s coffee culture is booming. With rising disposable incomes and a growing middle class, the café market is expected to grow at a healthy pace of around 12% annually.
While Starbucks has announced aggressive expansion plans—aiming to open a new outlet every three days until it reaches 1,000 locations by 2028—and Tim Hortons is targeting 250 stores by 2027, Kopi Kenangan is betting on affordability and a hyper-local approach to carve out its niche.
To support its pricing model, the brand sources most of its ingredients domestically. This not only helps keep costs low but also enables it to tailor its offerings to suit Indian taste preferences. By doing so, Kopi Kenangan hopes to offer a café experience that feels both premium and accessible.
As India’s coffee scene heats up, Kopi Kenangan’s unique blend of low pricing and localized flavors positions it as a serious new contender. With the right mix of quality, affordability, and regional relevance, the brand may well brew up a strong following across the country.
