Bose Corporation has appointed Nexxbase Marketing Private Limited, the parent company of Noise, as its distributor for online and digital retail channels in India. This strategic collaboration aims to enhance the premium audio experience for Indian consumers.
Noise, a homegrown brand, has established itself as a leader in the wearable tech industry, particularly in the smartwatch and TWS (True Wireless Stereo) segments. Recognized as India’s top smartwatch brand for 13 consecutive quarters by IDC, Noise has consistently demonstrated innovation and consumer-centricity.
The partnership with Bose is a significant milestone for Noise, marking its first-ever external funding. Bose’s investment not only provides financial backing but also offers access to Bose’s renowned audio technology and expertise. This collaboration is expected to accelerate product development and innovation, particularly in the premium audio segment.
Amit Khatri, Co-Founder of Noise, expressed enthusiasm about the partnership, stating that it represents the right collaboration at the right time. He emphasized that the alliance with Bose will be pivotal in revolutionizing the future of smart wearables in India.
Through this partnership, Noise aims to leverage Bose’s technical expertise and global experience to enhance its product offerings and expand its market presence. The collaboration signifies a shared commitment to innovation, quality, and delivering exceptional audio experiences to Indian consumers.
As the Indian market continues to evolve, this partnership positions Noise and Bose to lead the way in delivering cutting-edge audio solutions that cater to the diverse preferences of Indian consumers..
