Havas Media India has been appointed as the media agency of record (AOR) for Magicbricks, India’s leading property platform. As part of the new partnership, Havas Media India will handle the end-to-end media strategy, planning, and buying across multiple channels, including Print, TV, Radio, Cinema, Digital, and BTL (Below The Line), along with Out-of-Home (OOH), Mobile, Movie Integrations, Celebrity Management, and Activations.

Prasun Kumar, Chief Marketing Officer at Magicbricks, highlighted the company’s dedication to innovation in the real estate sector. “Magicbricks is committed to driving impactful conversations in the real estate space with its comprehensive services, including Home Interiors, Home Loans, and Site Visits,” he said. Kumar also noted that Havas Media’s data-driven insights and digital-first approach are perfectly aligned with the company’s growth ambitions.

Uday Mohan, Chief Operating Officer at Havas Media India, expressed excitement about the collaboration. He emphasized that Havas’ Converged OS and Meaningful Brands framework would enable them to provide insight-led media solutions that boost engagement and maximize ROI. “We are excited to partner with Magicbricks and drive their growth with strategic, outcome-driven campaigns,” Mohan added.

This strategic partnership strengthens Havas Media India’s position in delivering innovative, integrated media solutionsand advancing Magicbricks’ leadership in the real estate market.