CashKaro has unveiled its latest digital ad film, GOATies, as part of its ongoing #CoinsVSCashback campaign. Conceptualised, scripted, and produced entirely by its in-house creative team, the film parodies the popular reality show Roadies to humorously highlight the difference between flashy coin rewards and actual cashback.
In the satirical film, a goat auditions to become the “Ultimate GOAT of Cashback” in a high-drama setting reminiscent of Roadies’ intense interview room. But instead of admiration, the goat is mocked for stockpiling worthless “coins” that come with strings attached—expiry dates, confusing terms, and minimal value. The message lands clearly: real cashback is money that goes directly into your bank account, something only CashKaro reliably offers.
The film ends with a call to action: “Change the habit of direct online shopping – pehle CashKaro, phir shop karo.”
Following earlier campaign hits – including a Ghibli-style animation and a Latent-inspired spot – GOATies continues the brand’s mission to challenge gimmicky rewards. Swati Bhargava, Co-founder of CashKaro, emphasized the core idea: “If it’s not real cashback, it’s not worth it.”
Ishan Agarwal, Director – Brand & Creatives, added, “By spoofing a format as iconic as Roadies, we’re connecting with a broad audience through satire that educates as well as entertains.”
With this film, CashKaro reinforces its identity as the “GOAT of Cashback” and encourages users to rethink their online shopping habits—ditching coin-based distractions for real, bankable savings.
