ZEE makes the announcement at ZEE Cine Awards 2025, signaling a strategic pivot towards technology and consumer-focused innovation.
ZEE Entertainment Enterprises Ltd. (ZEE) has launched a refreshed brand identity, presenting itself as a forward-looking content and technology leader. The announcement came during the ZEE Cine Awards 2025, where the company outlined its renewed focus on fusing storytelling with technological innovation to fuel future growth.
At the heart of this transformation is a newly designed brand universe that reflects ZEE’s evolution – bridging its storied legacy with modern, tech-driven aspirations. The company also introduced a new brand promise: “Yours Truly, Z,” a message intended to deepen engagement with viewers and stakeholders.
The rebranding initiative aligns with ZEE’s larger strategic roadmap to enhance profitability, unlock value-driven opportunities, and strengthen its digital and technological foundations – all while maintaining a strong consumer-first mindset.
ZEE plans to expand this brand ethos globally, supporting multiple languages to reinforce its international footprint while staying rooted in its Indian identity.
Speaking at the launch, Punit Goenka, MD & CEO of ZEE, stated:
“The new visual identity embodies our futuristic, dynamic, and agile outlook – mirroring the strengths of our teams and their ability to seize emerging opportunities. It symbolizes our commitment to embracing new technologies to elevate the entertainment experience for our audiences. With ‘Yours Truly, Z,’ we’re reaffirming our consumer-centric vision and our resolve to stay adaptive in a rapidly evolving media landscape.”
The updated brand architecture is built on key pillars: delivering meaningful entertainment, driving positive social impact, and creating consistent value for all stakeholders. The official rollout across ZEE’s entire network of channels and platforms is scheduled for June 8, 2025.
As part of its broader transformation, ZEE aims to integrate advanced technologies across content creation, distribution, and monetization – positioning itself at the forefront of innovation in the media and entertainment industry.
