Aakash Anand could have stayed comfortably defined by Bella Vita. A brand built loud, fast and everywhere, it made him one of the most talked-about names in India’s consumer startup space. But Rotoris signals something different. This isn’t a comeback. It’s a conscious reinvention.
With Rotoris, Anand steps into an entirely new identity-moving from mass fragrance to the world of luxury watches, jewellery and premium goods. The shift is deliberate. Where Bella Vita thrived on scale and visibility, Rotoris leans into aspiration, restraint and craftsmanship. It reflects a founder choosing evolution over repetition.
What makes this move compelling is not just the category change, but the mindset behind it. After an exit that delivered both scale and personal wealth, Anand chose to reset. He experimented with Unikon.ai, shut it down when it didn’t work, and returned again-this time sharper, calmer and more intentional. Rotoris feels like the product of experience, not impatience.
Backed by names like Nikhil Kamath, Vivek Anand Oberoi and Tanmay Bhat, the brand enters a crowded luxury space with confidence, not noise. The identity is quieter, but the ambition is just as strong. It suggests a builder who has learned that brand power isn’t always about being everywhere-it’s about being right.
Aakash Anand’s journey with Rotoris shows that real brand builders don’t cling to past versions of themselves. They shed them. Reinvention, after all, is the most underrated form of courage-and Anand seems ready to prove that the second identity can be just as powerful as the first.
