AGEasy, the consumer products arm of Antara Senior Care, has rolled out a new digital campaign focused on digestive wellness among older adults. Featuring actor Zeenat Aman, the initiative places gut health at the centre of conversations around active ageing.
Video : https://www.youtube.com/watch?v=Tx4qHInG9qk
The campaign introduces AGEasy’s dedicated Gut Care range-Gut Balance, Consti Calm, Bloat Calm and Acidity Calm-formulated specifically to address digestive concerns commonly experienced by seniors. The brand positions the range as a response to the lack of age-specific solutions in a category often dominated by generic, fitness-oriented offerings.
The digital-first campaign will be released in phases across Instagram, Facebook and YouTube, using short films to underscore the importance of tailored wellness as people grow older.
Zeenat Aman, speaking about the collaboration, emphasised that ageing is about greater self-awareness and understanding evolving health needs. She noted that digestive health is frequently overlooked despite its significant impact on daily comfort and vitality, adding that products designed with seniors in mind mark an important shift in the market.
Ishaan Khanna, CEO of Antara Assisted Care Services, said the brand aims to move beyond one-size-fits-all health solutions. He highlighted gut health as a foundational aspect of overall wellbeing and described Aman’s confident approach to ageing as aligned with AGEasy’s philosophy.
AGEasy functions as both an online and offline retail platform dedicated to senior-focused products and services under the Antara umbrella, part of the Max Group.
