Strategic Foundations & Acquisitions
- Founded in 2023 by ex-Puma India executives-including Abhishek Ganguly, Atul Bajaj, and Amit Prabhu—Agilitas quickly established its manufacturing backbone by acquiring Mochiko Shoes, India’s leading B2B sports footwear manufacturer, in September 2023.
- Mochiko’s performance has been impressive, growing from ~₹213 cr revenue in FY22 to ₹642 cr in FY23, with a projected ₹820 cr run rate and plans to scale capacity from 12 million to 24 million pairs.
Brand & Licensing Expansion
- In April 2024, Agilitas secured a 40-year exclusive licence for the Italian sportswear brand Lotto, covering design, manufacturing, and distribution in India, South Asia, and Australia.
- The company plans multi-category expansion-footwear, apparel, accessories, and sports gear-leveraging manufacturing capabilities from Mochiko and aims to launch consumer-facing offerings by 2025.
Fundraising Momentum
- Raised ₹430 cr in early 2023 from Convergent Finance and individual investors.
- Secured an additional ₹100 cr investment from Nexus Venture Partners in December 2023, aimed at scaling R&D, design labs, distribution infrastructure, and retail presence.
- Partnered with Spring Marketing Capital in September 2024-combining strategic marketing and capital to support its global brand strategy.
Celebrity-Led Growth
- In April–May 2025, Virat Kohli declined a ₹300 cr contract renewal with Puma, instead investing ₹40 cr in Agilitas. He assumed a co-creator role in the brand and will help steer its One8 global expansion strategy, aiming at the US and UK.
- Kohli’s entry aligns Agilitas with global sporting titans-echoing athlete-founded brands like Roger Federer’s partnership with On.
Manufacturing & Operations Scale-Up
- Mochiko is embarking on a ₹300–400 cr expansion to double production capacity and add new facilities, including a Noida plant and a South India unit, targeting ₹1,000 cr revenues by FY 25.
- Certifications (BIS, ISO 9001/14001/45001) and partnerships with major global brands underscore its manufacturing strength.
🔍 Summary of Agilitas’s Growth Highlights
| Focus Area | Progress & Impact |
|---|---|
| Manufacturing | Acquired Mochiko; doubling capacity; strong R&D and certifications |
| Brand Portfolio | Acquired Lotto licence; gearing consumer launch |
| Funding | Secured over ₹530 cr: ₹430 cr (2023), ₹100 cr (Nexus), strategic Spring partnership |
| Celebrity Backing | Virat Kohli joins as investor and co-creator; One8 global strategy |
| Expansion Targets | ₹1,000 cr Mochiko revenues by FY25; entering retail and global markets |
Outlook
Agilitas is building a robust end-to-end sports ecosystem-from manufacturing to retail, with consumer brands supported by licensing and celebrity partnership. With its aggressive capacity build-out, significant funding, and strategic leadership, the company is positioning itself as a serious challenger to global incumbents, on track for a major consumer-facing debut by 2025.
