Air India SATS Airport Services (AISATS) has unveiled a new brand identity, featuring a refreshed logo that captures its evolution into a future-ready aviation services provider. The redesign reflects AISATS’ commitment to driving innovation, sustainability, and digital transformation within India’s aviation and logistics ecosystem.
A joint venture between Air India and Singapore-based SATS Ltd., AISATS plays a pivotal role in advancing ground handling, cargo management, and airport operations across the country. The new identity embodies the company’s vision to blend operational excellence with modern infrastructure and enhanced customer experience.
The new logo, built around themes of partnership, progress, and infinite possibilities, uses a vibrant and dynamic colour palette to symbolise excellence, passion, and confidence – qualities that define the brand’s forward-looking approach.
Commenting on the rebranding, Ramanathan Rajamani, CEO, AISATS, said,
“This new identity marks an important milestone in AISATS’ growth journey as we continue to build a more connected and progressive aviation ecosystem in India. Our refreshed logo reflects the spirit of collaboration and innovation that drives us – combining technological advancement with a human touch. Together with our partners and stakeholders, we aim to set new benchmarks in efficiency, customer experience, and operational excellence.”
The rebrand signals AISATS’ ambition to shape the future of Indian aviation through strategic partnerships, digital innovation, and sustainability-driven growth.
