Three curated storefronts bring trend edits, luxury labels, and Gen Z fashion hauls.
AJIO, one of India’s leading fashion e-commerce destinations, has joined hands with HSBC India to unveil an exclusive collaboration that combines curated fashion experiences with premium perks for HSBC cardholders. The partnership introduces three dedicated storefronts across AJIO, AJIO Luxe, and AJIOGram, designed to cater to diverse style preferences and consumer segments.
The new curated spaces include:
- HSBC TRNDin (AJIO): Trend-led seasonal edits spanning everyday fashion, sneakers, and accessories.
- HSBC Vault (AJIO Luxe): Exclusive access to luxury brands, designer collections, and high-fashion labels.
- HSBC HAUL HUB (AJIOGram): Creator-led drops, micro-trends, and social-first fashion hauls tailored for Gen Z.
Each storefront will feature fresh edits aligned with trends, festivals, and cultural moments, ensuring a dynamic, fashion-forward experience. HSBC India cardholders will enjoy exclusive benefits, including early access to sneaker drops and festive collections, special discounts, flexible payment plans on luxury buys, experiential rewards like concert passes, and gamified social activations.
Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “This collaboration goes beyond fashion-it’s about creating experiences that resonate with individuality, offering choices that empower and inspire our customers.”
The launch event, headlined by actor Tara Sutaria, featured two campaign films and a high-energy fashion show, drawing celebrities, influencers, and industry tastemakers for one of the season’s most glamorous evenings.
