Amazon Pay has rolled out a new integrated campaign, ‘Cashback Ho Toh Aisa’, showcasing the everyday savings offered by the Amazon Pay ICICI Bank co-branded credit card.
Video 1: https://www.youtube.com/watch?v=0vFM6Yo0F7I
Video 2: https://www.youtube.com/watch?v=bc1X_neea4U
Built around short films capturing routine spending moments, the campaign highlights how cashback becomes more meaningful when it is frequent and visible. From groceries and shopping to travel bookings and bill payments, the creative narrative focuses on real-life reactions to earned cashback-positioning it as a consistent benefit rather than a one-off reward.
The Amazon Pay ICICI Bank credit card offers unlimited 5% cashback for Prime members and 3% cashback for non-Prime customers on purchases made on Amazon.in. Cardholders also benefit from no joining or annual fee, a lower forex markup and automatic credit of cashback directly to their Amazon Pay balance.
Commenting on the campaign, Vikas Bansal, CEO, Amazon Pay India, said the initiative underscores the brand’s commitment to delivering simple, rewarding payment experiences. He noted that the campaign brings alive a key insight: cashback is most valuable when it is consistent, unlimited and earned on everyday purchases.
With over five million customers onboarded to date, the co-branded credit card continues to be a key driver in Amazon Pay’s efforts to combine seamless transactions with tangible savings for Indian consumers.
