Amazon has emerged as India’s Most Trusted Brand in the TRA Brand Trust Report (BTR) 2026, marking a significant shift in the country’s brand trust rankings. In the 15th edition of the annual report, Amazon jumped 11 positions from last year’s 12th rank to secure the top spot, replacing Dell, which had held the position for six consecutive years and now ranks second.
Honda (Motorcycles) moved up two places to claim the third position, while LG’s television category recorded a strong rise of 13 ranks to secure fourth place. Titan (Watches) completed the top five after climbing two ranks. Sony (Televisions) placed sixth despite a slight drop, followed by LG Refrigerators at seventh. LG Washing Machines recorded one of the biggest gains, soaring 30 ranks to reach eighth place. Vivo made an impressive 48-rank jump to enter the top ten at ninth position, while Flipkart advanced 24 ranks to secure tenth place.
The report highlights evolving trust patterns across regions and sectors. Mumbai has emerged as India’s “Trust Capital,” hosting the highest concentration of top-ranked brands, followed by Bengaluru, known for its strong technology ecosystem.
Indian brands dominate the Top 50 with 27 entries across sectors such as automobiles and financial services. Meanwhile, brands from the United States, China and South Korea continue to maintain a strong presence, with companies like LG achieving multiple top rankings across consumer electronics categories.
According to TRA Research CEO Chandramouli, the report underscores how quickly trust dynamics can change. With 324 brands improving their rankings and 349 experiencing declines, the findings reinforce that consistent innovation, transparent communication and consumer-centric experiences remain essential for building lasting brand trust in an increasingly competitive market.
