Warner Bros. Discovery India’s Animal Planet hosted a two-day on-ground activation, ‘Enter the Wild – Discover How Animals Survive the Wild’, at Bhartiya Mall in Bengaluru.
Designed as an immersive experience for children and families, the event translated themes from the channel’s wildlife programming into interactive, real-world activities. The mall atrium was transformed into a wildlife-inspired zone featuring multiple engagement stations based on animal behaviours and survival techniques.
Among the highlights were a Camel Survival Station that explored desert adaptations and a Penguin Waddle Challenge inspired by penguin movement patterns. Visitors also engaged with a 360-degree video booth and a ‘Date With Your Pet’ photo zone set against wildlife-themed backdrops.
The activation combined fun, survival-themed games with educational workshops that introduced children to animal habits, habitats and adaptation skills. The format aimed to blend entertainment with learning, encouraging curiosity about the natural world.
Janhavi Vyas, head of Marketing, South Asia, Warner Bros. Discovery, said the initiative was designed to extend Animal Planet’s storytelling beyond television. She noted that the activation created meaningful, hands-on touchpoints for young audiences while reinforcing the brand’s positioning as a destination for engaging and authentic wildlife content.
The Bengaluru event is part of the network’s broader efforts to deepen audience engagement through experiential formats.
