In a creative and engaging new marketing initiative, KFC India has partnered with popular entrepreneur and Shark Tank India judge Anupam Mittal to showcase their affordable Boneless Chicken range. The campaign cleverly combines humor, technology, and KFC’s signature menu items in a way that resonates with social media audiences.
The Entertaining Instagram Reel
The campaign centers around a recently released Instagram video where Mittal humorously reviews some of the strangest business pitches he’s encountered. Among the bizarre concepts mentioned are an app for “husband return” and a business aimed at teaching Gen Z slang – poking fun at his role as an investor who frequently evaluates startup ideas.
The storyline then transitions to Mittal’s assistant introducing him to the latest invention: the “KFC Boneless Bot.” This fictional device is presented as being created by a dedicated KFC enthusiast and is supposedly designed to perfectly pick up popcorn chicken and dip strips for an “enhanced taste experience.”
Technology vs. Simplicity
What makes the campaign particularly effective is the twist that follows. Despite initially agreeing to try KFC’s Boneless Chicken using the bot, Mittal’s enthusiastic reaction – “Bemisaal, lajawaab, out of the world” – is clearly directed at the chicken itself rather than the technology.
The message becomes clear as Mittal demonstrates that enjoying KFC’s Chicken Popcorn and Boneless Strips doesn’t require any fancy gadgets or complicated procedures. He emphasizes the simple pleasure of the experience with a catchy slogan: “Pick, Pop, Dip, Strip.”
Highlighting Affordable Options
Beyond the entertaining concept, the campaign serves to spotlight KFC’s Boneless range, which starts at an accessible price point of Rs 99. This affordability message is particularly relevant in the current market, where consumers are increasingly value-conscious.
The featured products include:
- Boneless Chicken Strips
- Chicken Popcorn
Marketing Strategy Insights
This campaign represents a smart approach by KFC India, leveraging Mittal’s popularity and credibility as a business expert while creating content that’s highly shareable on social platforms. By using humor and a relatable scenario, KFC manages to highlight both the quality and affordability of their boneless options without resorting to a hard-sell approach.
The parody of overly complicated technology solutions also cleverly positions KFC’s offering as something straightforward and enjoyable – a simple pleasure in a world that often unnecessarily complicates things.
For consumers, the message is clear: you don’t need fancy gadgets or complicated processes to enjoy good food – just grab some affordable KFC Boneless Chicken and enjoy it the way it was meant to be eaten.
