AnyMind Group has entered into a strategic partnership with global communications platform Truecaller to manage and monetise the platform’s advertising inventory across several markets in the Middle East, North Africa and Southeast Asia. Under the agreement, AnyMind Group will serve as the exclusive advertising intermediary for Truecaller in these regions, strengthening its presence in high-growth digital markets.
As part of the collaboration, AnyMind Group will handle Truecaller’s advertising inventory across key markets including Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam. The partnership aims to expand AnyMind’s publisher ecosystem while offering advertisers access to highly engaged mobile audiences across emerging digital economies.
The partnership also integrates Truecaller’s ad formats and proprietary data capabilities into AnyMind Group’s advertising ecosystem. This is expected to help brands reach high-intent users within trusted communication environments, improving engagement and campaign performance.
A key component of the collaboration involves POKKT, AnyMind Group’s mobile advertising platform used by app publishers worldwide. POKKT enables brands to connect with mobile users through premium in-app inventory, particularly within gaming and utility apps. The platform has recently been strengthened with enhanced data-driven optimisation and cross-market capabilities, enabling advertisers to deliver more effective mobile marketing campaigns across Asia Pacific and the MENA region.
In addition to advertising solutions, brands can leverage AnyMind Group’s broader enterprise growth ecosystem. This includes services such as influencer marketing, mobile marketing, social media marketing, e-commerce enablement, social commerce and live commerce. These solutions help businesses move audiences from engagement to actual transactions.
The partnership reflects the growing importance of emerging digital markets where mobile-first audiences and expanding digital ecosystems are creating new opportunities for advertisers and technology platforms alike.
