Retail powerhouse Apparel Group has strengthened its presence in India by introducing two globally recognised brands-Nike Littles and Jordan Brand-to its growing portfolio. The brands will be rolled out through the company’s retail network across the country along with availability on major digital marketplaces.

The launch will follow a phased omnichannel strategy, combining physical retail with online distribution to reach a wider base of young consumers and families. With this expansion, Apparel Group aims to deepen its footprint in India’s youth and kidswear segment, a category witnessing steady growth driven by increasing brand consciousness among young consumers and parents.

Nike Littles focuses specifically on apparel and accessories designed for younger children. The collection caters to boys aged 0–7 and girls aged 0–6, offering comfortable and functional clothing tailored to early childhood needs. The range emphasises playful designs and everyday wear suited for active lifestyles.

Alongside this, the Jordan brand-built around the legacy of basketball icon Michael Jordan-will also be introduced as part of the portfolio expansion. The Jordan line will include apparel and accessories for boys aged 0–20 and girls aged 0–16, bringing its globally recognised sports-inspired aesthetic to younger audiences in India.

Commenting on the development, Tushar Ved, president of Apparel Group India, noted that adding Nike Littles and Jordan marks a significant step in strengthening the company’s youth-focused brand ecosystem. He highlighted that these brands represent more than just products-they embody culture, aspiration, and confidence, qualities that resonate strongly with the next generation of consumers.

The collections will feature apparel and select accessories designed for children and young individuals across multiple age groups, further reinforcing Apparel Group’s strategy of bringing international fashion and lifestyle brands to the Indian market.