The four-part ad series showcases innovative, user-friendly design solutions for modern homes.
To celebrate World Interiors Day 2025, Asian Paints has unveiled its latest corporate campaign, ‘Socha Bhi Nahi Hoga – Beyond Your Imagination’. Executed by Ogilvy, the campaign reflects Asian Paints’ mission to inspire homeowners with creative, accessible design ideas that go beyond conventional expectations.
The campaign features a four-part digital ad series centred around a young couple renovating their home. Each film highlights Asian Paints’ range of solutions-like colour visualisation apps, WhatsApp consultations, and personalised in-store support. In the first ad, the couple uses the Colour with Asian Paints app to choose the perfect wall shade. The second ad shows their playful debate over a colour palette resolved by expert help.
In the third film, the wife surprises her husband by recreating the feel of Italy with Royale Play textures. The final film brings designer flair home, as the Sabyasachi for Nilaya collection astonishes the husband, captured in a witty “Sabya?”-“Sachi” exchange.
Amit Syngle, MD & CEO of Asian Paints, said, “We want consumers to see their homes as a canvas for imagination. With this campaign, we’re making home transformation joyful, intuitive, and full of possibility.”
Sukesh Nayak, CCO, Ogilvy, added, “People associate Asian Paints with wall colour-but the world we offer is so much more. This campaign opens that universe of ideas.”
The campaign reinforces Asian Paints as a trusted partner in home transformation, aligning perfectly with the emotive spirit of World Interiors Day.
CREDITS:
Agency: Ogilvy, Mumbai
Creative Team (Ogilvy): Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar, Chhavi Sahni, Prasad Kulkarni & Rahul Rudra
Account Management Team (Ogilvy): B Ramanathan, Anish Raghu, Pranesh Arde, Prathamesh Thakur & Rupali Shriram
Planning Team (Ogilvy): Prem Narayan, Samhita Chaudhuri & Kshitij Rajoria
Production House: FFI (For Films India)
Director: Aditya Sengupta
Producer: Zara Sengupta & Unnati Agarwal
