In a landmark collaboration, JSW Sports announced on Monday that Olympic gold medalist and global sports icon Neeraj Chopra has partnered with Audi India, the renowned German automotive brand.

Chopra, whose historic javelin throw at the Tokyo Olympic Games captivated the nation, now represents Audi India as a symbol of shared values – world-class performance, explosive speed, and iconic stature.

Balbir Singh Dhillon, Head of Audi India, said:
“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow.”

Known for his flawless technique and unwavering dedication, Neeraj Chopra mirrors the very values Audi holds close: precision, determination, and a relentless drive to break limits. From the track and field to the global stage, this partnership represents a mutual commitment to excellence and innovation.

Commenting on the collaboration, Neeraj Chopra shared:
“I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.”

The association not only highlights Neeraj Chopra’s iconic status in Indian sport but also signals Audi India’s ongoing commitment to align with individuals who exemplify resilience, innovation, and evolution.

Karan Yadav, Chief Commercial Officer at JSW Sports, added:
“All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless.”