An error occurred.

Audi’s Festive Campaign ‘Journeys of Imagination’ Celebrates Progress Through Creativity

Audi’s Festive Campaign ‘Journeys of Imagination’ Celebrates Progress Through Creativity

Saatchi & Saatchi India has unveiled ‘Journeys of Imagination,’ a festive campaign that celebrates personal journeys while positioning Audi as a companion in exploration.

Part of Audi’s signature ‘Journey with Audi’ platform, the campaign reinforces brand love and draws inspiration from Audi’s philosophy of ‘Progress through Technology.’ Highlighting how innovation and creativity drive progress both on and off the road, the campaign features a brand film showcasing the Audi Q3 Sportback, alongside luxurious models such as the Audi Q5 and Q7.

The film captures modern festive celebrations while honoring traditions, showing how India comes alive during festivities-streets, colours, and moments turning into a vibrant tapestry of joy.

AI artist Omkar Korade and photographer Hashim Badani take the Audi Q3 Sportback through bustling streets and illuminated neighbourhoods, transforming these urban experiences into imaginative art that celebrates creativity, technology, and festive energy. The campaign positions Audi not just as a car, but as a companion that elevates every journey into a canvas of imagination, discovery, and celebration.

Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “Audi has always championed innovation, and every new idea starts with a leap of imagination. For this year’s festive campaign, we collaborated with Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. Their AI-driven visuals will light up digital screens across the city.”

Gaurav Sinha, Head of Marketing & PR, Audi India, added, “Festivals in India are full of imagination and emotion. ‘Journeys of Imagination’ reflects this spirit in a fresh, modern way. For Audi, our philosophy of ‘Progress through Technology’ inspired us to reimagine India’s festive energy through innovation and creativity.”

Atin Wahal, Executive Director, Saatchi & Saatchi India, said, “Our partnership with Audi is rooted in a shared vision of innovation and progress. This campaign is another step in creating experiences that strengthen Audi’s relevance, resonance, and long-term impact in an evolving market.”

Leave a Comment

All Rights Reserved @2025ViralVault