Newsroom 
Academy Award and Grammy-winning composer A.R. Rahman has unveiled the ARR Immersive App for Apple Vision Pro, marking a new step in immersive storytelling by combining music, cinema and spatial computing on Apple’s visionOS platform. Now available on the Apple App Store for Apple Vision Pro users, the app delivers original experiences designed specifically for spatial computing, allowing audiences to … Read more
RENÉE Cosmetics has teamed up with internet personality Orhan Awatramani (Orry) to launch a micro-drama series as part of its digital-first marketing strategy, aiming to connect with Gen Z and digitally native consumers through entertainment-led storytelling. The campaign moves beyond traditional advertising by embracing the growing popularity of short-form, story-driven content that blends humour, beauty and internet … Read more
Influencer marketing platform iCubesWire has introduced iQ, a conversational AI platform designed to help brands simplify creator marketing through data-driven insights and intelligent recommendations. Built on the company’s existing technology ecosystem, iQ enables marketers to discover creators, develop campaign strategies, analyse performance, benchmark competitors and uncover market insights using simple natural language prompts. The platform combines creator discovery, … Read more
Capri Global Capital (CGCL), which operates under the Capri Loans brand, has appointed actor and entrepreneur Nayanthara as its new brand ambassador as part of its strategy to expand its footprint across South India. The association aims to enhance the company’s brand visibility and deepen customer engagement in one of India’s fastest-growing financial markets. Nayanthara joins actor Pankaj Tripathi, who … Read more
The Kraft Heinz Company and The Walt Disney Company have entered into a multi-year strategic partnership that will bring together food, entertainment and immersive consumer experiences across Disney’s parks, resorts, cruise line and media platforms. As part of the collaboration, 10 Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will be integrated across Disney’s North American ecosystem. Guests visiting Walt Disney … Read more
Reliance Retail has expanded its presence in the beauty and personal care segment with the launch of AJIO Beauty, strengthening its fashion and lifestyle ecosystem by bringing beauty and fashion under one platform. The new destination offers a wide range of products across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories. Customers … Read more
Prime Video has tapped into one of the internet’s biggest pop-culture trends with a humorous parody of India’s Got Latent to promote its upcoming original series, Adarsh Baal Vidyalaya. Titled Kids Got Talent (Maybe), the promotional film recreates the show’s signature format while giving it a child-friendly twist. The spoof features Ashneer Grover, Chandan Prabhakar, Naveen Kasturia and Archana Puran Singh as judges, with children … Read more
Breakfast brand Bagrry’s has expanded its portfolio with the launch of On-The-Go High Protein Muesli, a new ready-to-eat offering designed for consumers seeking convenience, nutrition and speed in their daily routines. The launch comes at a time when quick commerce is reshaping food consumption habits, with urban consumers increasingly opting for portable, high-protein meal options that fit into … Read more
Masters’ Union has announced its partnership with HYROX as the title sponsor for the Delhi and Mumbai editions of the global fitness race, strengthening its engagement with India’s growing fitness and wellness community. The HYROX Delhi event will be held from July 24 to 26 at Yashobhoomi, New Delhi, while the Mumbai edition is scheduled from September 17 to 20 at NESCO, Mumbai. Known for combining endurance … Read more
Direct-to-consumer menswear brand The Pant Project has appointed Confiance Communications as its strategic public relations partner to strengthen its corporate communications as the company enters its next phase of growth. Under the mandate, Confiance Communications will lead the brand’s corporate communications strategy, focusing on shaping its long-term brand narrative, founder positioning and business communications. The partnership aims to enhance … Read more