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Nestlé India boosts ad spend by 40% as Q1 profit rises 48%

Nestlé India reported a strong performance for the first quarter of FY27, posting a 48% year-on-year increase in consolidated net profit to ₹975 crore, driven by healthy volume growth, rising rural demand, robust exports and continued momentum in quick commerce. The FMCG major also significantly increased its brand investments, with advertising and promotional spends rising by more than 40% during … Read more

JioStar to roll out six Bigg Boss editions from September, unveils ‘India’s Bigg Reality’

JioStar has announced the simultaneous launch of six editions of Bigg Boss across Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla from September 2026, marking the franchise’s biggest multi-language rollout to date. The reality show will air across the JioStar television network and stream on JioHotstar during the festive season. The upcoming editions will feature returning hosts Salman Khan, Vijay Sethupathi, … Read more

TVS Motor Q1 profit jumps 51%; surpasses 1 million EV customers

TVS Motor Company delivered a strong start to FY27, reporting a 51% year-on-year rise in consolidated profit after tax for the first quarter, supported by robust domestic demand, export growth and accelerating electric vehicle (EV) sales. The company also crossed the milestone of one million EV customers, reinforcing its growing presence in India’s electric mobility … Read more

Dentsu Creative Isobar wins Bandhan Bank’s creative mandate

Bandhan Bank has appointed Dentsu Creative Isobar as its creative agency following a competitive multi-agency pitch. The partnership will see the agency lead the bank’s brand strategy, creative development, integrated campaigns and storytelling as it looks to strengthen its brand presence across India. As part of the mandate, Dentsu Creative Isobar will also develop Bandhan Bank’s brand … Read more

Thums Up revs up ThunderWheels campaign with Jasprit Bumrah

Thums Up has relaunched its ThunderWheels campaign with cricketer Jasprit Bumrah as the face of its latest edition, celebrating India’s growing biking culture while offering consumers a chance to win exclusive riding rewards. The campaign is anchored by a new brand film featuring Bumrah and highlights the adventurous spirit that has long been associated with the Thums Up brand. … Read more

MUNCH levels up with gaming creators for ‘Hack the Crunch’ campaign

Nestlé India’s MUNCH has launched a new gaming-focused campaign, ‘Hack the Crunch’, tapping into India’s fast-growing creator ecosystem to connect with young audiences. The campaign is built around a relatable gaming challenge-how snacking often interrupts gameplay when both hands are occupied on the controller. Instead of offering a ready-made solution, MUNCH invites gamers to come up … Read more

Gabriella Barber promoted to Brand Marketing Director at Burger King

Gabriella Barber has been promoted to Director of Brand Marketing at Burger King after nearly six years with the brand. Previously serving as Senior Manager, Brand Marketing & Partnerships, she has played a key role in driving menu innovations, strategic partnerships, and brand-building initiatives. Barber shared the news on LinkedIn, expressing excitement about the new … Read more

Madiha Vahid promoted to AGM at Piramal Pharma

Madiha Vahid has been promoted to Associate General Manager – Branding & Communications at Piramal Pharma. In her expanded role, she will take on greater responsibilities, drive impactful brand and communication initiatives, and continue shaping meaningful narratives for the organization while contributing to its growth journey.