Newsroom 
The Big Reveal In a first-of-its-kind collaboration, PepsiCo’s Mountain Dew has brought together Bollywood superstars Hrithik Roshan and Salman Khan for its latest campaign. This marks a major milestone in the brand’s advertising journey, amplifying its core message: ‘Darr Ke Aage Jeet Hai’ (Victory Lies Beyond Fear). The campaign features an adrenaline-fueled TVC where Roshan … Read more
Key Highlights: JioHotstar Sparks a New Era in Digital Entertainment JioHotstar has taken a bold step in reshaping India’s digital entertainment scene with the launch of ‘Sparks,’ an ambitious content slate featuring 20 exclusive creator-led shows. By collaborating with some of India’s most influential digital personalities, JioHotstar is offering fresh, engaging, and interactive content across … Read more
Key Highlights OverviewPerplexity, known for its AI-driven search engine, is set to redefine digital experiences with the launch of its proprietary web browser, ‘Comet.’ Designed to integrate advanced AI capabilities, Comet is positioned as an agentic browser that enhances research, information retrieval, and user interactivity. Insights & Market PositioningPerplexity’s expansion into web browsing aligns with … Read more
Wait… a marketing agency for museums? Yep. And cities too. While the world obsesses over fashion brands and tech giants, Design Narratives (DESNAR) founded by Shubham Garg, is out here doing something no one else dared to—giving museums and cities their own brand identities. Because let’s be real, heritage sites and cultural hubs deserve better … Read more
Key Highlights: Nothing Offers Exclusive Glimpse into Phone (3a) Series London-based consumer technology brand Nothing has released an exclusive video unveiling key design elements of its upcoming Phone (3a) series, set for launch on March 4, 2025. The YouTube video, titled “The Secrets Behind 3a,” showcases insights from the brand’s design team, offering a behind-the-scenes … Read more
Tournament Overview: The 18th edition of the Indian Premier League (IPL) is set to ignite cricketing passions from March 22 to May 25, 2025. This season features 10 dynamic teams split into two groups, each battling through 14 exhilarating matches in the group stage. The top four contenders will advance to the high-stakes playoffs, culminating … Read more
Key Highlights: Grok 3: The Latest in AI Innovation Elon Musk’s AI venture, xAI, has launched Grok 3, the newest iteration of its chatbot, designed to provide more sophisticated reasoning and problem-solving capabilities. This release places xAI in direct competition with major AI players, particularly OpenAI’s ChatGPT. Currently, Grok 3 is accessible to X (formerly … Read more
Key Highlights: Summary: BBDO, the renowned advertising agency under the Omnicom umbrella, has announced a significant evolution in its global positioning. Departing from its decades-old mantra, “The Work. The Work. The Work.,” the agency is embracing a new philosophy: “Do Big Things.” This strategic shift reflects BBDO’s commitment to addressing substantial challenges through innovative ideas and … Read more
Key Highlights: Summary: Global investment firm KKR has announced a definitive agreement to acquire a controlling stake in Healthcare Global Enterprises (HCG), a leading oncology-focused healthcare provider in India. The transaction involves purchasing up to 54% of HCG’s equity from CVC Asia V at a price of INR 445 per share. Following an open offer to … Read more
Quick Facts: Story Summary: India’s victory over Pakistan in the ICC Champions Trophy was not only a moment of cricketing brilliance but also a masterclass in brand engagement. The high-profile clash attracted unparalleled advertising investments, making it one of the most lucrative sports marketing events of the year. With an anticipated record-breaking audience, advertising slots … Read more
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