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Arte Mediatech Secures Creative and Digital Mandate for Vahan.ai

Arte Mediatech has been appointed as the creative and digital communications partner for Vahan.ai, the AI-powered recruitment platform focused on blue-collar workforce hiring across India. Under the new mandate, Arte Mediatech will lead Vahan.ai’s creative strategy, content development, digital communications, and campaign execution across key online platforms. The partnership aims to strengthen the brand’s visibility … Read more

Nestasia Launches Campaign for Premium Sipper Bottle Collection

Nestasia has unveiled a new campaign for its premium sipper bottle range, using humour and imaginative storytelling to position hydration as both a lifestyle habit and a form of self-expression. The campaign film envisions a quirky world where people are inseparable from their water bottles, turning hydration into an everyday obsession. Set against a series … Read more

District by Zomato Introduces Splitpay to Simplify Group Dining Payments

District by Zomato has launched Splitpay, a new in-app feature designed to make bill settlements easier during group dining experiences. The feature enables diners to instantly split and pay their share of a restaurant bill directly through the District app, eliminating the need for post-meal calculations, payment reminders, or multiple money transfers. With group outings … Read more

AbhiBus Introduces Roadside Assistance Service for Bus Breakdowns

AbhiBus, the bus-ticketing arm of ixigo, has launched an industry-first Roadside Assistance programme aimed at supporting travellers in the event of unexpected bus breakdowns during their journey. The new initiative promises cab assistance within 45 minutes if a bus booked through the platform experiences a breakdown en route. The service will be provided at no … Read more

Havas Strengthens Havas Play with Majority Stake in Archrival

Havas has strengthened its presence in North America’s culture and experiential marketing space by acquiring a majority stake in Archrival, a U.S.-based agency known for its expertise in youth culture, creator engagement, and brand experiences. The move is set to accelerate the growth of Havas Play in the region while expanding its capabilities across sports … Read more

airpay money Appoints Tonic Worldwide for Integrated Brand Communication Mandate

airpay money, the digital financial wellness platform from airpay, has appointed Tonic Worldwide as its integrated brand communication partner following a multi-agency pitch. The partnership is aimed at strengthening the platform’s brand presence and driving awareness around financial wellness among Indian consumers. Positioned as a financial wellness platform rather than a traditional fintech service, airpay … Read more

Amazon India Launches ‘Fast Now. Fayda Now.’ Campaign for Ultra-Fast Delivery Service

Amazon India has unveiled a new integrated marketing campaign for Amazon Now, its ultra-fast delivery service, as competition in the quick commerce space continues to intensify. Developed in collaboration with WPP OpenDoor, the campaign is built around the tagline “Fast Now. Fayda Now.” and aims to position speed, convenience, and value at the heart of … Read more

Grey 82.5 Wins Creative Mandate for Imperial Blue

Grey 82.5 has been appointed as the creative agency for Imperial Blue following a competitive multi-agency pitch, marking a significant step in the brand’s next phase of growth under Tilaknagar Industries. The appointment comes after Tilaknagar Industries acquired Imperial Blue from Pernod Ricard India and looks to strengthen the whisky brand’s market presence while deepening … Read more

Verve Media Wins Shriram General Insurance’s Video Content Mandate

Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, further strengthening its presence in the digital marketing and social media space. As part of the partnership, Verve Media will lead the insurer’s Instagram video strategy, developing platform-first content designed to boost brand visibility, consumer engagement, and digital reach. The … Read more