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Wozoyo appoints Liqvd Asia as digital marketing partner

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Consumer technology brand Wozoyo, backed by Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner as it accelerates its expansion across India and the United States. Under the mandate, Liqvd Asia will lead Wozoyo’s digital marketing strategy, leveraging its integrated capabilities across creative, media, creators and performance marketing to strengthen the brand’s presence in … Read more

LOTTE Choco Pie launches back-to-school campaign with mother-kid creators

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LOTTE India has rolled out its annual back-to-school campaign for LOTTE Choco Pie, celebrating the everyday moments that define the bond between mothers and their children during busy school mornings. As part of the initiative, the brand has collaborated with five mother-child influencer pairs to create relatable Instagram Reels that capture the simple act of … Read more

Coca-Cola revamps global brand identity with a sharper, unified look

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The Coca-Cola Company has introduced a refreshed global brand identity aimed at creating a more consistent and recognisable consumer experience across more than 200 markets. The updated visual system will be rolled out across packaging, retail environments, equipment and digital platforms in regions including Latin America, Europe, the Middle East and Asia. The refresh builds … Read more

EssenceMediacom retains Uber’s APAC media mandate after regional review

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WPP Media’s EssenceMediacom has successfully retained Uber’s media mandate across the Asia-Pacific region following a competitive regional pitch, extending a partnership that has been in place since 2017. The renewed mandate covers seven key APAC markets, including Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. The business will continue to be … Read more

Niva Bupa unveils ‘Setback se Comeback Tak’ campaign

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Niva Bupa Health Insurance has been announced as the Official Health Insurance Principal Partner of the Glasgow 2026 Commonwealth Games. To mark the partnership, the company has launched its new brand campaign, ‘Setback se Comeback Tak’, celebrating resilience, recovery and the journey back to health. The campaign features Olympic medallists Saina Nehwal and Mirabai Chanu, drawing parallels between athletes overcoming injuries and … Read more

Shark Tank India S6 launches #DontBeATota campaign

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Ahead of the sixth season of Shark Tank India, Sony LIV has unveiled a new campaign titled #DontBeATota, encouraging aspiring entrepreneurs to focus on business fundamentals rather than startup buzzwords. Link: https://www.instagram.com/reel/DbARgEwg5zk/?igsh=MTU3enVqb3Jkdzk2ZQ== Conceptualised by The Script Room, the campaign introduces Tota, a parrot who confidently throws around terms like valuation, burn rate and EBITDA, believing that jargon alone can … Read more

How Indian Brands Turned the FIFA World Cup Final Into a Marketing Playground

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The FIFA World Cup 2026 Final wasn’t just a sporting spectacle-it became one of the biggest real-time marketing moments of the year. As Spain edged Argentina 1-0 after extra time to lift the trophy, Indian and global brands raced to social media with topical creatives, witty one-liners and fan-led campaigns, proving that football has become a powerful marketing platform … Read more

Mother’s Recipe celebrates monsoon snacking with Chaat Chutneys

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Mother’s Recipe has launched a new campaign spotlighting its Chaat Chutneys range, celebrating India’s love for street food during the monsoon season. Built around the thought “Street-style taste, now served at home,” the campaign brings the authentic flavours of popular chaat stalls into consumers’ kitchens with a range of ready-to-use chutneys. Recognising that chutneys are at the … Read more

Arvind Upadhyay joins Haleon as Oral Healthcare Lead

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Arvind Upadhyay has joined Haleon as Director/Lead, Oral Healthcare – Southeast Asia & Taiwan, marking a new milestone in his leadership journey. With extensive experience in marketing, brand strategy, insights, analytics, and media-including senior leadership at P&G-he is set to lead Haleon’s oral healthcare business across the region.