VV - Logo - White - Text 1
Facebook Instagram Linkedin
×

Newsroom

airpay money Appoints Tonic Worldwide for Integrated Brand Communication Mandate

by

airpay money, the digital financial wellness platform from airpay, has appointed Tonic Worldwide as its integrated brand communication partner following a multi-agency pitch. The partnership is aimed at strengthening the platform’s brand presence and driving awareness around financial wellness among Indian consumers. Positioned as a financial wellness platform rather than a traditional fintech service, airpay … Read more

Amazon India Launches ‘Fast Now. Fayda Now.’ Campaign for Ultra-Fast Delivery Service

by

Amazon India has unveiled a new integrated marketing campaign for Amazon Now, its ultra-fast delivery service, as competition in the quick commerce space continues to intensify. Developed in collaboration with WPP OpenDoor, the campaign is built around the tagline “Fast Now. Fayda Now.” and aims to position speed, convenience, and value at the heart of … Read more

Grey 82.5 Wins Creative Mandate for Imperial Blue

by

Grey 82.5 has been appointed as the creative agency for Imperial Blue following a competitive multi-agency pitch, marking a significant step in the brand’s next phase of growth under Tilaknagar Industries. The appointment comes after Tilaknagar Industries acquired Imperial Blue from Pernod Ricard India and looks to strengthen the whisky brand’s market presence while deepening … Read more

Verve Media Wins Shriram General Insurance’s Video Content Mandate

by

Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, further strengthening its presence in the digital marketing and social media space. As part of the partnership, Verve Media will lead the insurer’s Instagram video strategy, developing platform-first content designed to boost brand visibility, consumer engagement, and digital reach. The … Read more

Zimbabwe Cricket Partners with FanCode and Zee for India’s 2026 Tour Broadcast

by

Zimbabwe Cricket (ZC) has announced a broadcast partnership with FanCode and Zee Entertainment Enterprises for India’s upcoming tour of Zimbabwe, scheduled to take place in Harare in July 2026. The agreement will ensure comprehensive coverage of the three-match T20 International series for cricket fans across India. Under the partnership, FanCode will exclusively livestream all three … Read more

Vadilal and Parle Bring Melody to the Ice Cream Aisle with New Collaboration

by

Vadilal Industries has partnered with Parle Products to launch Melody Ice Cream, marking the iconic confectionery brand’s entry into the ice cream category through a trademark licensing agreement. The collaboration brings together two well-established consumer brands, combining Parle’s popular Melody candy with Vadilal’s expertise in the frozen desserts segment. The launch reflects a growing trend … Read more

Sleepyhead Launches Bengaluru-Wide Treasure Hunt to Engage Gen Z Consumers

by

Sleepyhead, the furniture and sleep solutions brand from the Duroflex Group, has launched an interactive city-wide treasure hunt in Bengaluru, transforming the city into a large-scale playground for consumers. The activation combines digital engagement, creator-led content, and real-world experiences, offering participants a chance to win a complete living room setup worth ₹2 lakh. Video: https://www.instagram.com/reels/DZNB29Gxife/ … Read more

Parle-G Celebrates Everyday Heroes in New ‘G Maane Genius’ Campaign

by

Parle-G has unveiled a new chapter of its long-running ‘G Maane Genius’ platform, shining a spotlight on the power of kindness, empathy, and selfless acts in everyday life. Built around the thought, “Genius Wahi Jo Auron Ki Khushi Mein Paye Apni Khushi,” the campaign features three short films – School Drop, Family Tree, and Asura – each showcasing individuals who put … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault