Newsroom 
Zee Entertainment Enterprises (ZEE) has signed more than 12 advertisers for its FIFA World Cup 2026 coverage, highlighting the growing appeal of football among marketers and the increasing commercial potential of the tournament in India. The broadcaster has onboarded a diverse mix of brands across sectors, with Mahindra joining as a co-presenting sponsor and Diageo … Read more
Billboard India has appointed Preeti Nayyar as Chief Operating Officer. With over 25 years of experience spanning music, media, radio, television, and brand partnerships, Nayyar will oversee operations, revenue growth, strategic alliances, and expansion efforts as Billboard India strengthens its presence in the country’s rapidly evolving music industry.
Fossil has launched its Summer 2026 campaign starring brand ambassadors Varun Dhawan and Kriti Sanon, bringing a vibrant blend of nostalgia, fashion, and seasonal style to the forefront. The campaign introduces the brand’s latest watch collections through two visually distinct films designed to capture the carefree spirit of summer. Video; https://www.instagram.com/fossil.in/?utm_source=ig_embed&ig_rid=e2a28d30-ba15-44d2-b367-ae2249110348 Titled Dreaming In Color and A Summer … Read more
MARS Cosmetics has launched a unique experiential marketing campaign in Delhi NCR, turning everyday cab rides into interactive beauty experiences. The month-long activation sees selected cabs across the region transformed into mobile vanity stations, bringing the brand directly into consumers’ daily routines. As part of the initiative, participating cabs have been fitted with mirrors and … Read more
SBI Mutual Fund has appointed Pooja Menon Vaidya as Assistant Vice President of Digital Marketing. With over 15 years of experience across BFSI brands, she will lead digital engagement, customer experience, brand strategy, and marketing innovation initiatives, further strengthening the asset management company’s digital growth ambitions.
Quick commerce startup BazaarNow has raised ₹72 crore in a funding round led by Peak XV Partners, as the company looks to expand its footprint across India’s fast-growing Tier II and III markets. The round also saw participation from Whiteboard Capital and Antler, along with a group of angel investors including Meesho co-founder Vidit Aatrey, … Read more
Himalaya BabyCare has rolled out a new summer-focused campaign aimed at educating parents about the importance of seasonal skincare and wellness routines for babies. The initiative introduces the brand’s first dedicated Summer Care Regimen, designed to help babies stay cool, comfortable, and protected during the warmer months. At the heart of the campaign is a … Read more
iD Fresh Food has launched a new artificial intelligence-powered campaign in Telangana aimed at raising awareness about hygiene, trust, and food safety in the ready-to-cook batter category. The initiative uses AI-generated visuals and storytelling to encourage consumers to look beyond freshness when evaluating food products. Developed entirely using artificial intelligence, the campaign recreates everyday food … Read more
Nora Fatehi has unveiled “Siir Siir”, her official song for the FIFA World Cup 2026, marking another major milestone in her growing international music career. The track has been created in collaboration with renowned music producer Sanjoy and French rapper Vegedream, and features on the tournament’s official album. Film: https://www.youtube.com/watch?v=afiNbSxg7aw Blending global sounds with an energetic, stadium-ready vibe, Siir Siir is … Read more
Denim-focused fashion brand Spykar is accelerating its offline expansion strategy, with plans to open 100 new stores across India over the next two years. The move is aimed at strengthening the brand’s presence in both established and emerging markets while enhancing the overall shopping experience for consumers. The retailer has recently expanded its footprint with … Read more
All Rights Reserved @2025ViralVault
