WPP has appointed Rema Vasan as Global President, Social & Creator for WPP Open X, the agency network serving The Coca-Cola Company. In her new role, she will lead the development of social, creator, culture, commerce, AI, and growth capabilities across the business. Vasan joins with extensive global marketing experience, most recently serving as Head of North America Business Marketing at TikTok, alongside previous leadership roles at Marina Maher Communications, MSLGROUP, Pfizer Consumer Healthcare, and Publicis.