Sony Pictures Networks India (SPNI) has announced the return of Kaun Banega Crorepati (KBC) with its 18th season, introducing a new campaign theme, ‘Sochna Padega’, that highlights the importance of applying knowledge rather than simply possessing it.
Hosted by Amitabh Bachchan, the new season will premiere on August 10, 2026, airing every Monday to Friday at 9:00 PM on Sony Entertainment Television and Sony LIV.
With information now available at everyone’s fingertips, the campaign focuses on the idea that true advantage lies in interpreting, connecting and applying knowledge effectively. Through a series of brand films featuring Amitabh Bachchan, KBC Season 18 encourages audiences to think critically, make informed decisions and adapt to an ever-changing world.
Set in relatable, everyday situations, the films showcase how technology has transformed access to information, but emphasise that meaningful success depends on reasoning, judgement and the ability to use knowledge wisely rather than merely recalling facts.
Commenting on the new season, a Sony Pictures Networks India spokesperson said, “KBC has evolved into a cultural phenomenon and a platform that celebrates the pursuit of knowledge. With ‘Sochna Padega’, we are taking that conversation a step further by highlighting the value of applied knowledge and thoughtful decision-making. It reflects a mindset that is increasingly relevant in today’s fast-changing world.”
The latest season continues KBC’s legacy of blending entertainment with learning while reinforcing the message that in the age of AI and instant information, thinking remains the ultimate differentiator.
