JioStar reported a strong start to FY27, with revenue from operations rising 14% year-on-year to Rs 10,946 crore in the quarter ended June 30, 2026, driven by the success of IPL 2026, higher digital advertising demand and growing subscription revenues.
The media company posted an EBITDA of Rs 933 crore, up 30.7% YoY, while profit after tax increased 14.5% to Rs 665 crore, reflecting improved monetisation across its entertainment and sports portfolio.
IPL 2026 emerged as the company’s biggest growth catalyst, reaching 1.2 billion viewers across television and digital platforms. On streaming, the tournament attracted 700 million users, reinforcing cricket’s ability to drive audience engagement and advertiser interest at scale.
The tournament also helped JioHotstar achieve its highest-ever average monthly active user base of 530 million, marking a 15% year-on-year increase. Entertainment watch time on the platform grew 16% during the quarter, supported by strong digital consumption.
JioStar also expanded its innovation efforts during the IPL by introducing AI-powered multilingual voice search and integrating Swiggy’s food ordering service into live cricket streams. The company said the initiative generated significant engagement, with nearly half the food orders coming from Tier II and smaller cities.
Regional language consumption continued to grow, with digital watch time for regional IPL content increasing 33%. Meanwhile, the company’s short-form content platform Tadka crossed 100 million active users within two months of launch, while daily watch time per viewer increased fivefold.
On television, JioStar retained its leadership with a 34% share of entertainment viewership, reaching over 810 million viewers nationwide. The company said the quarter highlights its strategy of combining premium live sports with AI-led experiences, regional content and digital innovation to accelerate growth.
