Havells India significantly increased its marketing investments during the first quarter of FY27, with advertising and sales promotion expenditure rising sharply even as the company reported a decline in quarterly profit.
For the quarter ended June 30, 2026, Havells posted a consolidated net profit of Rs 289.71 crore, down 16.6% from Rs 347.53 crore in the corresponding quarter last year. On a sequential basis, profit declined from Rs 723.39 crore reported in the previous quarter.
Despite the drop in profitability, the company delivered strong top-line growth. Revenue from operations rose 19.4% year-on-year to Rs 6,518.19 crore, supported by healthy demand across most business segments.
The cables division emerged as the strongest performer, with revenue growing 27% to Rs 2,455.62 crore. The Electrical Consumer Durables segment recorded an 11.8% increase, while Lloyd Consumer grew 14.6%. Revenue from the Lighting & Fixtures business also improved modestly, whereas the switchgears segment was the only category to witness a decline.
Havells also stepped up its brand-building efforts during the quarter. Advertising and sales promotion expenses surged 62% year-on-year to Rs 286.51 crore, compared to Rs 142.90 crore in the same period last year.
Marketing spend accounted for 4.4% of revenue, up from 2.6% a year ago, reflecting the company’s increased focus on strengthening brand visibility amid rising competition in the consumer electricals and appliances market.
The higher advertising investment highlights Havells’ strategy of driving consumer engagement and reinforcing its market position despite short-term pressure on earnings.
