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Kalyan Jewellers appoints Sara Ali Khan as brand ambassador

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Kalyan Jewellers has announced actor Sara Ali Khan as its newest brand ambassador, strengthening its celebrity portfolio alongside Amitabh Bachchan and Katrina Kaif. The association is aimed at enhancing the brand’s appeal among younger consumers while reinforcing its presence across India and international markets. As part of the partnership, Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns … Read more

Zepto celebrates five years with personalised in-app birthday reel for users

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Quick commerce platform Zepto is marking its fifth anniversary with a personalised in-app experience that lets users revisit the company’s journey alongside their own. As part of the celebration, the platform has introduced a birthday reel that combines Zepto’s milestones with each customer’s order history. Available within the app, the illustrated reel traces Zepto’s evolution from its … Read more

boAt partners with Legacy to support India’s emerging music talent and hip-hop culture

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Audio and wearables brand boAt has partnered with Legacy, a community-driven talent platform judged by rappers KR$NA and Raftaar, to strengthen its commitment to supporting India’s growing creator economy and music culture. The collaboration is aimed at nurturing emerging artists and communities that are shaping the country’s evolving cultural landscape. Building on its long-standing association with music, creators and youth culture, … Read more

Mathrubhumi Books unveils curated Ramayana collection for Karkitakam month

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Ahead of the Malayalam month of Karkitakam, beginning July 17, Mathrubhumi Books has launched a specially curated collection of Ramayana publications, offering readers a diverse selection of devotional, literary, scholarly and children’s editions of the epic. Known as Ramayana Month in Kerala, Karkitakam is traditionally observed with the reading and recitation of the Adhyathma Ramayanam, a practice that symbolises spiritual reflection and renewal during … Read more

Times Network partners with OneXtel for digital IPs

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Times Network has announced the appointment of OneXtel Communication Media Pvt. Ltd., a division of OneXtel, as its strategic alliance partner for its digital intellectual properties (IPs) across India. Under the partnership, OneXtel Communication Media will collaborate with Times Network’s Digital and IP Division (BCA) to strengthen strategic alliances, expand industry engagement, drive partnership integrations, and accelerate the … Read more

Luminous unveils EDGE campaign featuring Sachin Tendulkar

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Luminous Power Technologies has unveiled a new digital campaign featuring brand ambassador Sachin Tendulkar to showcase the versatility of its EDGE Portable Power Series. The campaign highlights how portable power solutions can seamlessly support outdoor lifestyles, including camping, travel, content creation and remote work. Set against the backdrop of a camping trip, the campaign film follows Tendulkar enjoying … Read more

Sebamed debunks ‘Hair Fall ≠ Hair Loss’ myth with new science-led digital campaign

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Sebamed has rolled out a new digital campaign for its Sebamed Anti-Hairloss Shampoo, aiming to challenge one of the most common misconceptions in the haircare category-that hair fall and hair loss are the same condition. Built around the message ‘Hair Fall ≠ Hair Loss’, the campaign uses bold storytelling and science-backed insights to encourage consumers to identify the … Read more

JioHotstar teams up with VDO.AI to bring real-time contextual advertising to CTV and OTT

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JioHotstar has strengthened its partnership with ad-tech platform VDO.AI to introduce real-time contextual advertising across its Connected TV (CTV) and OTT ecosystem. The collaboration aims to help brands deliver more relevant and personalised ad experiences by dynamically adapting creatives based on live external signals. At the core of the integration is VDO.AI’s Dynamic Creative Optimisation (DCO) … Read more

Bajaj Consumer Care boosts Q1 advertising spend by 28.5% to strengthen brand growth

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Bajaj Consumer Care significantly increased its advertising and sales promotion investments during the first quarter of FY27, underscoring its focus on strengthening brand visibility and accelerating growth across key product categories. According to the company’s Q1 FY27 financial results, advertising and promotional expenditure rose 28.5% year-on-year to ₹49.22 crore, up from ₹38.30 crore in the corresponding quarter last year. The … Read more

Kunal Dubey joins Stable Money to lead Brand and Growth

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Kunal Dubey (KD) has joined Stable Money to lead Brand and Growth, bringing with him deep experience in building brands and scaling businesses with a strong customer-first approach. Beyond his impressive track record, what stands out is his humility, curiosity, and openness to new ideas—qualities that are rare at his level of experience. At Stable … Read more