Newsroom

The campaign uses humor, music, and the legendary appeal of Amitabh Bachchan to stress the importance of proper waterproofing in Indian homes. Key Highlights: Summary:Dr. Fixit has launched a new campaign featuring Amitabh Bachchan, reinforcing the importance of robust waterproofing solutions for Indian homes. Through a quirky and memorable jingle, “Water Proofing Ka Baap,” Bachchan … Read more

The global denim brand partners with the Punjabi superstar to highlight individuality, cultural influence, and contemporary style Key Highlights: Summary:Levi’s has officially onboarded global icon and music sensation Diljit Dosanjh as its new global brand ambassador. The collaboration celebrates individuality, cultural authenticity, and fashion-forward thinking, with Dosanjh becoming the first Punjabi artist to represent the … Read more

The campaign takes a hyper-regional approach to celebrate the joy of everyday moments with tea and biscuits. Key Highlights: Summary:Britannia Good Day, one of India’s most beloved cookie brands, has introduced its ‘HEADLINES’ campaign, reinforcing its deep association with chai-time traditions. Recognizing the diversity of its consumers, the brand has taken a hyper-regional approach, creating … Read more

That first step into college life can feel like leaping into the unknown. Without parents to guide you or teachers who know your name, who helps you find your way? According to Nescafé Classic’s heartwarming new campaign, the answer might be in your coffee cup. McCann Worldgroup’s latest 90-second spot for the instant coffee brand … Read more

Tesla Prepares for India Launch with Showrooms in New Delhi and Mumbai. The EV giant moves forward with its India strategy, aiming to redefine the country’s sustainable mobility landscape. Key Highlights: Summary: Tesla is gearing up for its much-anticipated launch in India, selecting New Delhi’s Aerocity and Mumbai’s Bandra Kurla Complex for its first showroom … Read more

Honor commits to a substantial AI investment, while Samsung introduces advanced AI features in its latest Galaxy A series, signaling a shift towards more intelligent mobile devices. Key Highlights: In-Depth Analysis: The smartphone industry is undergoing a significant transformation as leading companies integrate advanced artificial intelligence (AI) capabilities into their devices. This trend enhances user … Read more

The campaign reimagines the classic ‘Rangeela Re’ track, blending nostalgia with modern flair to celebrate the festival of colors. Key Highlights: In celebration of Holi, Crocs has launched the ‘Your Crocs, Your Rang’ campaign, aiming to capture the festival’s essence of color, joy, and self-expression. Central to the campaign is a high-energy dance film featuring … Read more