Facebook Instagram Linkedin
×

Newsroom

Myntra Sees 1.8X Surge in Demand for Homegrown D2C Occasion Wear Brands

by

Homegrown direct-to-consumer (D2C) fashion brands are playing an increasingly influential role in India’s occasion wear market, with Myntra reporting a 1.8X increase in demand for women’s occasion wear from these labels during the recently concluded wedding season. The platform also recorded a 50% year-on-year growth in overall demand for women’s occasion wear, highlighting the growing preference for Indian brands … Read more

Aaj Tak Launches India’s First Vertical TV for Live News

by

Aaj Tak has introduced Vertical TV, an AI-powered broadcast format designed specifically for smartphone users, making it the first Hindi news channel in India to offer live news in a native vertical viewing experience. Unlike traditional television adapted for mobile screens, Vertical TV has been built from the ground up for vertical consumption. The platform uses … Read more

InsuranceDekho Taps Sourav Ganguly for ‘Khul Kar Khelo’ Campaign

by

InsuranceDekho has named former Indian cricket captain Sourav Ganguly as its new brand ambassador and unveiled its latest campaign, ‘Khul Kar Khelo’, aimed at empowering insurance advisors to grow their businesses with confidence. The campaign draws inspiration from Ganguly’s leadership style and positions insurance advisors as entrepreneurs helping families secure their financial future. Through the initiative, InsuranceDekho encourages … Read more

Advertising Veteran Jishnu Sen Passes Away

by

Advertising and marketing veteran Jishnu Sen, former President and CEO of Grey India, passed away in the early hours of Sunday. The news was shared by his cousin, Shubho Sengupta, who described Sen as a respected industry leader with an enduring passion for life despite battling health issues in recent years. With a career spanning over two decades, … Read more

Tissot Launches ‘Welcome to the Tissot Sands’ Campaign

by

Swiss watchmaker Tissot has launched its new global summer campaign, “Welcome to the Tissot Sands,”using a series of everyday beach rituals to showcase the brand’s enduring values of precision, discipline and craftsmanship. Set against a vibrant beach backdrop, the cinematic campaign is narrated by a lifeguard wearing the Tissot Seastar 1000 Quartz. The story follows a cast of recurring … Read more

Government Seeks Explanation from Meta Over Instagram CSAM Ad Reports

by

The Ministry of Electronics and Information Technology (MeitY) has issued a notice to Meta after reports alleged that paid advertisements promoting child sexual abuse material (CSAM) were displayed on Instagram. According to PTI, the ministry has directed Meta to immediately remove all advertisements and content found to be promoting or facilitating access to such material. … Read more

Daawat Celebrates World Biryani Day with Front-Page Print Campaign

by

LT Foods-owned Daawat marked World Biryani Day with a striking front-page newspaper jacket that celebrates the irresistible aroma of biryani. Featuring brand ambassador Shah Rukh Khan, the campaign transforms the newspaper’s front page into a sensory tribute to one of India’s most-loved dishes. The creative is built around the headline, “Smell the authentic aroma of Biryani,” with illustrated spices and aromatic swirls … Read more

Miraggio Expands ‘Made to Move’ Collection with Active Lifestyle Bags

by

Handbag and accessories brand Miraggio has expanded its Made to Move collection with a new range of active lifestyle bags, accompanied by a digital campaign that blends fashion with fitness. The launch reflects the growing demand for accessories that seamlessly transition between workouts and everyday life. Link: https://www.instagram.com/reel/DZrkf-0iBpt/?igsh=dmtxYnEyYmx6M3Mx The new collection includes Chase, a pickleball racket bag; Breeze, a yoga mat … Read more

Asian Paints Teams Up with Zomato for ‘Rang Hi Asli Pata Hai’ Campaign

by

Asian Paints has unveiled its latest campaign, ‘Rang Hi Asli Pata Hai’, celebrating a uniquely Indian habit of identifying homes by their colours rather than their addresses. As part of the initiative, the brand has partnered with Zomato to bring this everyday cultural insight to life while reinforcing its Colour Warranty proposition. The campaign is built on the observation that … Read more

SleepyCat Taps Nimrat Kaur to Challenge Everyday Sleep Compromises

by

Direct-to-consumer sleep solutions brand SleepyCat has launched a new digital campaign featuring actor Nimrat Kaur, encouraging consumers to rethink the everyday compromises they make when it comes to sleep. The campaign urges people to stop accepting discomfort as normal and instead make informed choices that lead to better rest and overall well-being. Created as reel-first content rather than … Read more