Handbag and accessories brand Miraggio has expanded its Made to Move collection with a new range of active lifestyle bags, accompanied by a digital campaign that blends fashion with fitness. The launch reflects the growing demand for accessories that seamlessly transition between workouts and everyday life.
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The new collection includes Chase, a pickleball racket bag; Breeze, a yoga mat carrier; Rush and Rally, gym duffel bags; and Loop, a water bottle crossbody bag. Designed for consumers balancing fitness, work and social commitments, the range combines practicality with contemporary design.
To mark the launch, Miraggio partnered with women-focused sports and wellness community Sweat Like A Girl (SWAG) to host a Pilates and Pickle Party at Dirty Good, New Delhi. The event brought together creators, media and fitness enthusiasts, including Ravya Arora, Aashna Suri and Ashi Singh, for a series of fitness sessions and interactive experiences inspired by the new collection.
Supporting the launch is the ‘Made to Move’ campaign film, set in a stylised world inspired by pickleball courts and locker rooms. Reimagining sporting spaces through a fashion-first lens, the film positions fitness accessories as an extension of personal style rather than purely functional gear. The campaign will roll out across Miraggio’s digital and social platforms.
Commenting on the launch, Mohit Jain, Founder & CEO, Miraggio, said the growing wellness movement has transformed how consumers approach fashion, with workout essentials becoming a reflection of individual style. He added that the brand saw an opportunity to bring a stronger fashion perspective to fitness accessories while creating products that consumers would continue using beyond the gym.
Available in shades such as blush pink, warm sand, muted olive, vibrant coral and classic black, the Made to Movecollection aims to strengthen Miraggio’s presence in the lifestyle accessories segment by catering to consumers seeking products that combine functionality with contemporary aesthetics.
