Newsroom

SharkNinja APAC has unveiled its first-ever India marketing campaign featuring Bollywood actors Ananya Panday and Chunky Panday, marking a key milestone in the brand’s India expansion strategy after entering the market earlier this year. The integrated campaign introduces two of the brand’s flagship kitchen appliances-the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker-using the real-life father-daughter duo to … Read more

Mastercard has launched its latest integrated campaign, “Sirf Card Nahi, Mastercard,” highlighting how its cards offer much more than seamless transactions by delivering rewards, security, global acceptance and exclusive experiences that add value to everyday spending. As digital payments become deeply embedded in the daily lives of Indian consumers, the campaign aims to position Mastercard as a … Read more

Sansaar, the conscious luxury home furnishings brand from D’Decor, has entered the bedding category with the launch of a new campaign, “A Great Day Starts the Night Before,” featuring brand ambassador Ranveer Singh. The move marks the brand’s next phase of growth as it broadens its portfolio from soft furnishings to products designed to enhance everyday sleep … Read more

Flipkart has unveiled a quirky new campaign for its GOAT Sale, and this time, the spotlight isn’t on a celebrity or influencer- it’s on Don, an albino buffalo that recently became an internet sensation after surviving against the odds. Tapping into Don’s viral popularity, Flipkart has turned the unlikely star into the face of its … Read more

Baskin-Robbins is broadening its offerings beyond its signature ice creams with the launch of a new range of baked desserts, marking a significant expansion into the non-frozen dessert category. Under its new “Treats Beyond Ice Cream” portfolio, the brand has introduced a selection of artisanal baked desserts aimed at consumers looking for indulgent options beyond traditional ice cream. … Read more

Klook India has launched a new digital campaign featuring filmmaker Farah Khan and her personal cook Dilip, encouraging Indian travellers to look beyond traditional sightseeing and embrace experience-led travel in Singapore. The campaign follows the duo as they explore the city from two different perspectives. While Farah revisits a destination she knows well, first-time visitor Dilip experiences Singapore with … Read more