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mCaffeine Expands Bodycare Play with New ‘Shower With Benefits’ Campaign

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mCaffeine has unveiled its latest campaign, ‘Shower With Benefits’, as it strengthens its presence in the bodycare category and broadens its brand identity beyond caffeine-infused personal care products. The campaign introduces the brand’s expanded bodycare portfolio while highlighting a new positioning focused on combining product efficacy with enjoyable self-care experiences. Aimed at younger consumers, the initiative encourages … Read more

IBM Appoints Omnicom Media as Global Media Agency of Record

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IBM has named Omnicom Media as its global media agency of record following a competitive review, expanding the partnership to cover media planning and buying across the Americas, EMEA, Japan and the Asia-Pacific region. The new mandate, effective July 1, builds on the relationship established in 2025, when Omnicom Media was appointed to manage IBM’s media business across Europe, … Read more

DAAWAT Brings Back World Biryani Day with Shah Rukh Khan-Led Personalised Campaign

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LT Foods has announced the return of DAAWAT World Biryani Day, unveiling a new consumer campaign that combines technology, entertainment and food to celebrate one of India’s most-loved dishes. Marking its fifth edition, this year’s initiative gives biryani lovers a chance to feature in personalised videos alongside brand ambassador Shah Rukh Khan. Celebrated every year on the first … Read more

Comcast to Split Into Two Public Companies, Spins Off NBCUniversal and Sky

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Comcast has announced a major corporate restructuring that will separate its media and connectivity businesses into two independently traded public companies through a tax-free spin-off of NBCUniversal and Sky. The move is designed to give both businesses greater strategic flexibility as evolving consumer behaviour, technological advancements and increasing competition continue to reshape the global media and communications landscape. Following … Read more

BigTrunk Communications Wins Integrated Media Mandate for Wonder Cement

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BigTrunk Communications has secured the integrated media mandate for Wonder Cement, adding another marquee client to its growing portfolio. As part of the partnership, the agency will oversee the brand’s media strategy, planning, buying, execution and performance management across both digital and traditional platforms. The mandate is aimed at strengthening Wonder Cement’s media presence, enhancing consumer engagement … Read more

NIVEA Challenges Surface-Level Bodycare with ‘Upar Upar Se’ Campaign

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NIVEA India has unveiled its latest campaign, ‘Upar Upar Se’, to introduce the NIVEA Super 10 Serum Lotion, encouraging consumers to move beyond superficial bodycare and embrace skincare solutions that deliver visible results. Link: https://www.instagram.com/reel/DaIRA_5MNfV/?igsh=ZnViOXpyNTg3aGhu Built around the familiar phrase ‘upar upar se’, the campaign highlights the tendency to treat bodycare as a routine limited to the skin’s surface. … Read more

Flipkart Takes a Playful Dig at Amazon Prime Ahead of GOAT Sale

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As Amazon gears up for the 10th edition of its Prime Day sale, Flipkart has launched a cheeky new campaign for its upcoming GOAT Sale, taking a humorous swipe at its biggest rival’s Prime membership ecosystem. Conceptualised by Leo Burnett, the campaign film follows a shopper living in a mysterious “tribe” deep inside a rainforest. Accompanied by an actual … Read more

Domino’s Enters India’s Snack Battle with New Pizza Slices

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Domino’s Pizza is expanding its menu beyond whole pizzas with the launch of Domino’s Slices, a new offering aimed at capturing India’s growing appetite for convenient, between-meal snacks. The new range features twin slices of some of the brand’s most popular pizzas, including Margherita, Cheese n Corn, Chicken Sausage, and Pepper BBQ Chicken, with prices starting at ₹99. With this launch, Domino’s … Read more

AbhiBus Extends Mahesh Babu Partnership for a Decade of Trust

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AbhiBus, the bus travel business of ixigo, has renewed its partnership with actor Mahesh Babu, marking the 10th consecutive year of his association as the brand’s ambassador. The milestone reflects one of the longest-running celebrity partnerships in India’s online travel sector, built on trust, consistency and a shared focus on enhancing the travel experience. Since joining … Read more

Frido Partners HYROX India for Delhi and Mumbai Fitness Races

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Ergonomics and comfort solutions brand Frido has partnered with HYROX India for its upcoming fitness racing events in Delhi and Mumbai, strengthening its presence in the country’s fast-growing fitness ecosystem. As part of the collaboration, Frido will serve as the Official Knee Cap Partner for Masters’ Union HYROX Delhi, scheduled from July 24-26, and the Official Nasal Strip Partner for Masters’ Union HYROX Mumbai, taking place … Read more