AbhiBus, the bus travel business of ixigo, has renewed its partnership with actor Mahesh Babu, marking the 10th consecutive year of his association as the brand’s ambassador. The milestone reflects one of the longest-running celebrity partnerships in India’s online travel sector, built on trust, consistency and a shared focus on enhancing the travel experience.
Since joining hands in 2016, Mahesh Babu has featured in several campaigns that have helped AbhiBus strengthen its connect with travellers across the country. Over the past decade, the platform has evolved into a technology-led bus booking service, introducing features such as Filter New Bus, Abhi Assured, real-time seat availability, live bus tracking, and recently launched Roadside Assistance, aimed at making bus travel safer and more reliable.
Commenting on the milestone, Rohit Sharma, COO, AbhiBus, said the decade-long association goes beyond a typical endorsement. He noted that Mahesh Babu has been an integral part of the brand’s growth journey, helping shape its identity as AbhiBus continues to simplify bus travel through technology and innovation.
Sharing his thoughts, Mahesh Babu said the partnership has been a rewarding journey, adding that he is pleased to continue supporting a brand that has consistently focused on improving the travel experience for millions of passengers across India.
Today, AbhiBus provides access to over 6 lakh routes, partners with more than 6,200 private bus operators, and connects users with multiple State Road Transport Corporations (RTCs), making it one of India’s largest online bus ticketing platforms.
As the company enters its next phase of growth, the renewed partnership is expected to further strengthen AbhiBus’ brand recall while reinforcing its position as a trusted and technology-driven travel platform.
