Day: June 29, 2026

NIVEA India has unveiled its latest campaign, ‘Upar Upar Se’, to introduce the NIVEA Super 10 Serum Lotion, encouraging consumers to move beyond superficial bodycare and embrace skincare solutions that deliver visible results. Link: https://www.instagram.com/reel/DaIRA_5MNfV/?igsh=ZnViOXpyNTg3aGhu Built around the familiar phrase ‘upar upar se’, the campaign highlights the tendency to treat bodycare as a routine limited to the skin’s surface. … Read more

As Amazon gears up for the 10th edition of its Prime Day sale, Flipkart has launched a cheeky new campaign for its upcoming GOAT Sale, taking a humorous swipe at its biggest rival’s Prime membership ecosystem. Conceptualised by Leo Burnett, the campaign film follows a shopper living in a mysterious “tribe” deep inside a rainforest. Accompanied by an actual … Read more

Ahead of National Doctors’ Day, Sun Pharmaceutical Industries Ltd. has revived its flagship #SecondBirthDate campaign, celebrating the life-changing role doctors play in helping patients recover and rebuild their lives. This year’s edition features Indian T20I captain Shreyas Iyer, whose personal recovery story forms the heart of the initiative. The campaign is built around the idea that doctors often give patients … Read more

OPPO India has unveiled its latest brand campaign, #LiveItYourWay, ahead of the launch of the Reno16 Series on July 2. Featuring actor Janhvi Kapoor, the campaign celebrates individuality, creativity and the courage to pursue one’s passion. Video: https://www.instagram.com/reel/DaKTus4osW0/?igsh=ajl6aWNia3k2bjA5 The campaign film follows the story of Rhea, an aspiring musician who overcomes self-doubt with the support of her father and prepares … Read more

Zomato is strengthening its enterprise offerings with the launch of ‘Food Reimbursements’, a new feature under Zomato for Enterprise that aims to simplify how businesses manage employee meal expenses. The launch was announced through a witty print campaign carrying the headline, “This ad was approved faster than your food reimbursements,” using humour to highlight the delays often associated with traditional … Read more

Snapdeal has rolled out a new brand campaign that takes a humorous dig at one of India’s most familiar habits-adjusting. Titled around the fictional condition “Adjustitis,” the campaign highlights how consumers often compromise between style and affordability while shopping, urging them to stop settling for less. Film: https://www.youtube.com/watch?v=4yXikmk8mnk Presented as a tongue-in-cheek public awareness announcement, the campaign … Read more