Newsroom 
Ahead of National Doctors’ Day, Sun Pharmaceutical Industries Ltd. has revived its flagship #SecondBirthDate campaign, celebrating the life-changing role doctors play in helping patients recover and rebuild their lives. This year’s edition features Indian T20I captain Shreyas Iyer, whose personal recovery story forms the heart of the initiative. The campaign is built around the idea that doctors often give patients … Read more
OPPO India has unveiled its latest brand campaign, #LiveItYourWay, ahead of the launch of the Reno16 Series on July 2. Featuring actor Janhvi Kapoor, the campaign celebrates individuality, creativity and the courage to pursue one’s passion. Video: https://www.instagram.com/reel/DaKTus4osW0/?igsh=ajl6aWNia3k2bjA5 The campaign film follows the story of Rhea, an aspiring musician who overcomes self-doubt with the support of her father and prepares … Read more
Zomato is strengthening its enterprise offerings with the launch of ‘Food Reimbursements’, a new feature under Zomato for Enterprise that aims to simplify how businesses manage employee meal expenses. The launch was announced through a witty print campaign carrying the headline, “This ad was approved faster than your food reimbursements,” using humour to highlight the delays often associated with traditional … Read more
Food delivery platform Zomato has firmly distanced itself from a viral screenshot that allegedly showed a notification linked to the ongoing “₹370 biryani” controversy, clarifying that the message was fabricated and never originated from the company. As discussions around the controversy continued to dominate social media, Zomato stepped in with an official clarification on X, … Read more
HealthCare Global Enterprises (HCG) has named 4AM Worldwide as its strategic creative and brand partner following a competitive multi-agency pitch. The partnership is aimed at strengthening HCG’s brand presence and enhancing patient engagement across its expanding oncology network in India. Under the mandate, 4AM Worldwide will lead integrated brand communications, strategic storytelling, campaign development and … Read more
Meesho has acquired Kirana Club, a community-driven B2B commerce platform serving kirana retailers, in a deal valued at approximately ₹202 crore. The acquisition marks a significant step in Meesho’s efforts to deepen its presence in India’s retail and small-business ecosystem. Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club operates a mobile-first marketplace … Read more
Tanishq has unveiled its latest campaign, ‘Souls in Symphony’, spotlighting the beauty of modern female friendships through a heartfelt narrative featuring actors Ananya Panday, Sushmita Sen and Radhika Apte. The campaign also showcases the brand’s Natural Diamonds collection and explores themes of sisterhood, individuality and meaningful connections. Directed by acclaimed filmmaker Shoojit Sircar, the film is … Read more
Neeman’s has appointed Akshit Dhingra as Vice President – Brand Marketing to lead brand strategy, consumer marketing, and integrated brand-building initiatives. Bringing nearly two decades of experience across brand strategy, consumer insights, and growth marketing, Dhingra joins from Campus Activewear, where he served as AVP Marketing. He has also held leadership roles at Lactalis India … Read more
Jit Sengupta has taken on a new role as Vice President – Central Marketing & Creative Services at ZEE Entertainment Enterprises. In his expanded mandate, he will lead marketing efforts across the Hindi Movie Cluster, Marathi Movie Cluster, Bhojpuri channels, Youth Cluster (Zest & Zing), Zee Live, and the Unite8 Sports portfolio, further strengthening ZEE’s … Read more
Bunjy Digital has appointed Shilpa Viswanath as its Chief Executive Officer to lead the agency’s next phase of growth and expansion across multiple markets. With over two decades of experience in brand strategy, integrated marketing, advertising, and media, Viswanath will oversee the agency’s integrated marketing operations while driving innovation, technology adoption, and client growth as … Read more