Jit Sengupta has taken on a new role as Vice President – Central Marketing & Creative Services at ZEE Entertainment Enterprises. In his expanded mandate, he will lead marketing efforts across the Hindi Movie Cluster, Marathi Movie Cluster, Bhojpuri channels, Youth Cluster (Zest & Zing), Zee Live, and the Unite8 Sports portfolio, further strengthening ZEE’s content and brand marketing initiatives.
