Newsroom 
WPP has appointed Baiju Shah as its Group Chief Strategy Officer, expanding his leadership responsibilities while he continues as CEO of AKQA. With over 25 years of experience across strategy, technology, creativity, and AI, Shah will lead WPP’s group-wide strategy and corporate development initiatives, helping drive the company’s Elevate28 growth agenda and future-focused innovation efforts.
ZEE Keralam has appointed Anand Shankar as its Head of Marketing. Bringing over 13 years of experience across OTT, digital, radio, events, and integrated media, Shankar joins from Balaji Telefilms, where he served as Sales Lead – South & East. His career also includes leadership roles at Arha Media, The Muthoot Group, and Radio Mirchi, … Read more
Hyundai Motor India has unveiled a new campaign ahead of the ICC Women’s T20 World Cup 2026, spotlighting the growing popularity of women’s cricket and the inspiring journeys of some of the sport’s biggest stars. Featuring Indian cricketers Smriti Mandhana and Jemimah Rodrigues, the campaign aims to celebrate the passion, determination and resilience that continue … Read more
Parle Products has launched a new digital campaign for its confectionery offering, Parle Duet, highlighting the unique combination of choco-hazelnut and caramel in a single candy experience. Titled #ThePerfectDuet, the campaign aims to showcase the product’s indulgent flavour pairing while strengthening its appeal among consumers seeking premium taste experiences in everyday treats. At the heart of … Read more
Cheil India has launched a new campaign for Samsung’s Galaxy A Series, celebrating the trust and confidence Indian consumers have placed in the smartphone range over the years. Titled ‘Trusted by India’, the campaign positions the Galaxy A Series as more than just a device, highlighting its role in everyday moments and meaningful connections. Built around … Read more
Jewellery brand GIVA has announced the return of its popular Exchange Fest, rolling out the initiative across more than 350 exclusive brand outlets nationwide from June 12 to July 12, 2026. Built around the campaign theme “Artificial Do. Silver Lo,” the programme allows customers to exchange old or unused jewellery pieces and receive a flat … Read more
ZEE5 and Unite8 Sports have unveiled ‘Poora India Watchega’, a nationwide marketing campaign designed to build excitement around the FIFA World Cup 2026 and expand football’s appeal across audiences in India. Conceptualised by Talented and mktgstack, the campaign celebrates the shared excitement that the FIFA World Cup generates every four years, bringing together passionate football … Read more
Sneaker LAB has concluded its Golden Wipe campaign in India with a special meet-and-greet event featuring former South African cricket captain AB de Villiers, bringing the consumer engagement initiative to a memorable close. The campaign encouraged customers to purchase select Sneaker Wipe packs for a chance to discover a hidden Golden Wipe. Winners were rewarded … Read more
JioStar has unveiled a strong lineup of brand partners for the ICC Women’s T20 World Cup 2026, underscoring the growing commercial appeal of women’s cricket and its ability to attract advertisers from diverse sectors. As the official broadcaster and streaming partner for the tournament, JioStar has signed sponsors spanning AI, FMCG, wellness, luxury, beverages, and … Read more
Marketing leader Mohak Bhatia has been promoted to Associate Director for Mountain Dew at PepsiCo. With experience across iconic brands including Pepsi, Durex, and Dettol, and recognition as a Jodi Harris Scholar at Cannes Lions, Bhatia continues to strengthen his reputation as a rising force in brand marketing and strategy.