Cheil India has launched a new campaign for Samsung’s Galaxy A Series, celebrating the trust and confidence Indian consumers have placed in the smartphone range over the years. Titled ‘Trusted by India’, the campaign positions the Galaxy A Series as more than just a device, highlighting its role in everyday moments and meaningful connections.

Built around the anthem ‘Humne India Ka Bharosa Kamaya Hai’, the campaign focuses on the emotional bond consumers share with the brand rather than product specifications. Through a visually rich film spanning diverse locations across the country, from Kashmir to Kerala, the campaign showcases how smartphones have become integral to people’s personal and professional lives.

The film captures relatable moments such as staying connected with loved ones through video calls, sharing milestones, and navigating everyday experiences. By spotlighting these interactions, Samsung aims to reinforce the Galaxy A Series as a trusted companion that has earned a place in the lives of millions of users.

According to Samsung, the Galaxy A Series ranks among the most trusted and recommended smartphone brands in India’s mid-range segment. The campaign leverages this consumer confidence to strengthen the brand’s emotional positioning in an increasingly competitive market.

Commenting on the initiative, Shirish Agarwal, Head of Marketing, MX Business, Samsung India, said the campaign reflects the strong relationship the brand has built with Indian consumers over time. He noted that the objective was to celebrate the trust and loyalty that have contributed to the Galaxy A Series’ success.

Kaushik Datta, Senior Executive Creative Director at Cheil India, added that the campaign serves as a tribute to the countless everyday moments and experiences that have helped the brand become a trusted part of consumers’ lives.

The campaign will be rolled out across digital, television and social media platforms nationwide.

Credits:

Agency: Cheil India
COO: Kumar Awanish
CCO: Vikash Chemjong
Business Director: Daesung Dee Kim
Sr. ECD: Kaushik Dutta
Creative Team: Purnank Kaul, Ipsita Nayak, Akansha Rana, Abhijit, Anna Joyce

HOD Business: Shruti Negi
Account Management: Tanushree Sharma, Siddharth Sharma

HOD Strategy: Aparajita Biala,

Strategy Team: Arnab Datta Chaudhuri

Social Team: Yatin Gupta, Utkarsh Seth, Gulneet Kaur