Hyundai Motor India has unveiled a new campaign ahead of the ICC Women’s T20 World Cup 2026, spotlighting the growing popularity of women’s cricket and the inspiring journeys of some of the sport’s biggest stars. Featuring Indian cricketers Smriti Mandhana and Jemimah Rodrigues, the campaign aims to celebrate the passion, determination and resilience that continue to redefine the women’s game.
Built around the theme “We Took ‘Gentle’ Out of the Game,” the campaign film showcases the competitive spirit and commitment of women cricketers while highlighting the increasing support and enthusiasm the sport enjoys across the country. Through powerful storytelling, the film captures how athletes like Mandhana and Rodrigues have challenged stereotypes, inspired a new generation of fans and contributed to the rapid rise of women’s cricket in India.
The initiative builds on Hyundai’s ongoing association with international cricket and follows the brand’s previous campaigns around major ICC tournaments. By focusing on women’s cricket, Hyundai seeks to recognise the sport’s growing cultural relevance and the strong emotional connection it has forged with audiences.
Commenting on the campaign, Virat Khullar, Head of Marketing, Hyundai Motor India, said the company remains committed to supporting sporting platforms that inspire communities and create meaningful connections. He noted that the campaign celebrates the achievements of women cricketers who continue to break barriers and motivate millions through their performances on the global stage.
As an ICC partner, Hyundai will further engage fans throughout the tournament through digital content, interactive experiences and fan-centric initiatives, reinforcing its commitment to the evolving landscape of cricket and its passionate followers.
