ZEE Keralam has appointed Anand Shankar as its Head of Marketing. Bringing over 13 years of experience across OTT, digital, radio, events, and integrated media, Shankar joins from Balaji Telefilms, where he served as Sales Lead – South & East. His career also includes leadership roles at Arha Media, The Muthoot Group, and Radio Mirchi, with a strong track record in business growth, market expansion, and monetisation strategies.