Titan Company is bringing smartwatch technology into the festive season through two campaigns, one each for Fastrack Smart and Titan Smart. Each is aimed at a different consumer cohort and reflects how that group experiences the festival, from shopping and family gatherings to fresh starts and renewed personal goals.
Fastrack Smart targets socially active, trend-conscious youngsters with its ‘Have a Smart Blast’ campaign, which captures the energy of festive shopping, outfit planning and catching up with friends and family. The festive range includes the Revoltt XR1 Pro (₹2,799), Xtreme S (₹2,999) and Jupiter R3 Pro (₹2,899). The watches offer AMOLED displays, festive-themed cloud watch faces, BT calling, and heart rate, sleep and stress monitoring.
Titan Smart speaks to consumers in their late twenties and early thirties who are balancing careers, interests and a growing focus on wellbeing. Its ‘Smart Beginnings – A Smarter Start to Living Better’ campaign encourages healthier, more mindful routines. The collection features AiRA (₹6,999-8,499), Evoke 2.0 (₹8,499) and Evoke S (₹8,999), with connectivity, activity tracking and wellness features.
Seenivasan Krishnamurthy, CSMO, Smart Wearables Division, Titan Company, says the aim is to make smartwatches useful companions in everyday life, beyond connectivity alone. Offers run up to 30% off on Titan Smart and up to 50% off on Fastrack Smart, across brand websites, stores, e-commerce platforms and authorised retailers.
