Newsroom 
The Viral Fever (TVF) has appointed Ishita Mookherjee as AVP, Corporate Communications & Marketing. Bringing over two decades of experience across media, entertainment, and advertising, she will lead brand-building initiatives, strengthen corporate communications, and align marketing efforts with business objectives to further enhance TVF’s brand positioning.
Zydus Lifesciences has unveiled the second edition of its ‘Liver Ki Suno’ awareness initiative, marking Global Fatty Liver Day with a renewed focus on educating people about the growing burden of fatty liver disease and its often-overlooked risk factors. Fronted by acclaimed actor Ashish Vidyarthi, the campaign uses a compelling narrative to draw attention to … Read more
Arte Mediatech has been appointed as the creative and digital communications partner for Vahan.ai, the AI-powered recruitment platform focused on blue-collar workforce hiring across India. Under the new mandate, Arte Mediatech will lead Vahan.ai’s creative strategy, content development, digital communications, and campaign execution across key online platforms. The partnership aims to strengthen the brand’s visibility … Read more
Nestasia has unveiled a new campaign for its premium sipper bottle range, using humour and imaginative storytelling to position hydration as both a lifestyle habit and a form of self-expression. The campaign film envisions a quirky world where people are inseparable from their water bottles, turning hydration into an everyday obsession. Set against a series … Read more
District by Zomato has launched Splitpay, a new in-app feature designed to make bill settlements easier during group dining experiences. The feature enables diners to instantly split and pay their share of a restaurant bill directly through the District app, eliminating the need for post-meal calculations, payment reminders, or multiple money transfers. With group outings … Read more
AbhiBus, the bus-ticketing arm of ixigo, has launched an industry-first Roadside Assistance programme aimed at supporting travellers in the event of unexpected bus breakdowns during their journey. The new initiative promises cab assistance within 45 minutes if a bus booked through the platform experiences a breakdown en route. The service will be provided at no … Read more
Havas has strengthened its presence in North America’s culture and experiential marketing space by acquiring a majority stake in Archrival, a U.S.-based agency known for its expertise in youth culture, creator engagement, and brand experiences. The move is set to accelerate the growth of Havas Play in the region while expanding its capabilities across sports … Read more
airpay money, the digital financial wellness platform from airpay, has appointed Tonic Worldwide as its integrated brand communication partner following a multi-agency pitch. The partnership is aimed at strengthening the platform’s brand presence and driving awareness around financial wellness among Indian consumers. Positioned as a financial wellness platform rather than a traditional fintech service, airpay … Read more
Amazon India has unveiled a new integrated marketing campaign for Amazon Now, its ultra-fast delivery service, as competition in the quick commerce space continues to intensify. Developed in collaboration with WPP OpenDoor, the campaign is built around the tagline “Fast Now. Fayda Now.” and aims to position speed, convenience, and value at the heart of … Read more
Himalaya BabyCare has expanded its portfolio with the launch of Botanique, a premium baby care range made with certified organic ingredients, and has named actor Anushka Sharma as the face of the new brand campaign. The launch is supported by a digital-first campaign that highlights a common concern among new parents-choosing the right skincare products … Read more