Zydus Lifesciences has unveiled the second edition of its ‘Liver Ki Suno’ awareness initiative, marking Global Fatty Liver Day with a renewed focus on educating people about the growing burden of fatty liver disease and its often-overlooked risk factors.
Fronted by acclaimed actor Ashish Vidyarthi, the campaign uses a compelling narrative to draw attention to metabolic conditions that can silently impact liver health. Known for portraying memorable villains on screen, Vidyarthi appears in the campaign film to highlight how conditions such as diabetes, excess body weight, and elevated triglyceride levels can become hidden threats to overall well-being.
The initiative aims to encourage proactive conversations around liver health, particularly at a time when fatty liver disease is emerging as a significant public health concern. According to estimates cited by the company, nearly 40% of adults may be at risk of developing the condition, which often progresses without noticeable symptoms in its early stages.
Through the campaign, Zydus is urging individuals with metabolic risk factors to pay closer attention to their liver health and consider regular screenings as part of routine preventive care. By simplifying complex medical information through relatable storytelling, the company hopes to improve awareness and drive early intervention.
Conceptualised and produced by TheSmallBigIdea (TSBI), the campaign combines education with engaging storytelling to make liver health a topic of mainstream conversation.
‘Liver Ki Suno’ is being amplified across digital and social media platforms, including YouTube, Instagram, Facebook, LinkedIn, and X, to reach a wider audience and encourage healthier lifestyle choices.
