Newsroom 
Personal care brand Mamaearth has announced Palak Tiwari as its newest ambassador, joining longtime brand advocate Shilpa Shetty Kundra. The duo appears in a new TV campaign for Mamaearth’s Ubtan Face Wash, highlighting the traditional benefits of Ubtan for glowing skin. Conceptualized by Havas Creative India, the commercial shows Palak lamenting her lost skin radiance … Read more
Global management consulting giant McKinsey has acquired ET Medialabs (ETML), a performance marketing and analytics agency, adding 60 analytics specialists from India to its growing digital marketing operations and technology (DMOT) capabilities. This strategic move expands McKinsey’s digital marketing talent pool to over 200 analysts, performance marketers, and data scientists across global hubs in Asia … Read more
The first-ever ad:tech Honours celebrated marketing technology excellence at Yashobhoomi on March 6th, recognizing pioneers transforming the digital marketing landscape. The prestigious awards, launched in collaboration with the International Advertising Association (IAA) India Chapter, marked a significant milestone for the industry. After 14 years of championing digital transformation, ad:tech New Delhi expanded its influence by … Read more
YouTube has reached a significant milestone, surpassing 125 million subscribers across its YouTube Music and Premium services. The announcement, made on March 5, reflects remarkable growth for the platform, which added 25 million new subscribers since January 2024—a substantial increase in just over a year. Lyor Cohen, YouTube’s global head of Music, emphasized the strategic … Read more
Gurugram-based quick food delivery app Zing has launched its ‘Quick Delivery Promise’, a bold guarantee that orders will arrive within 10 minutes or customers receive a full refund. Backed by Inshorts founder and Shark Tank India judge Azhar Iqubal, the startup is positioning itself for growth in India’s competitive instant food delivery market. The company’s … Read more
Publicis Groupe has announced an agreement to acquire Lotame, a leading independent identity solution provider, as part of its evolving AI strategy. The acquisition is expected to close early in the second quarter of 2025, pending customary conditions. Lotame, a global leader in data and identity technology, operates one of the world’s largest end-to-end data … Read more
This Women’s Day, Tanishq, the jewelry retail brand from Tata, has launched “Her Choice,” a thought-provoking film that challenges conventional notions of female empowerment. Conceptualized by Autumn Grey, the campaign celebrates a woman’s fundamental right to define her own path and make choices free from societal judgment. The film follows a woman who appears to … Read more
Mattel’s iconic Barbie brand is celebrating International Women’s Day by recognizing five remarkable Indian women who have shattered stereotypes and inspired future generations in their respective fields. The 2025 campaign spotlights cricketer Harmanpreet Kaur, singer Neeti Mohan, fashion designer Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal – each selected for their groundbreaking achievements … Read more
Corona beer will make its debut at Lollapalooza India 2025 in Mumbai on March 8-9, transforming the main stage into the “Corona Sunsets Stage” as part of a vibrant collaboration celebrating music and culture. “With Corona making its debut this year, we are excited to create unique experiences that capture the magic of golden hours,” … Read more
Have you noticed how powerful it is when women support other women? Godrej Industries Group definitely has, and they’ve just launched an incredible campaign called #SheForShe that’s all about this exact idea. The campaign dives into something we don’t talk about enough – how women across different generations, backgrounds, and professions can share experiences and … Read more
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