Newsroom 
Amazon India has unveiled a new integrated marketing campaign for Amazon Now, its ultra-fast delivery service, as competition in the quick commerce space continues to intensify. Developed in collaboration with WPP OpenDoor, the campaign is built around the tagline “Fast Now. Fayda Now.” and aims to position speed, convenience, and value at the heart of … Read more
Himalaya BabyCare has expanded its portfolio with the launch of Botanique, a premium baby care range made with certified organic ingredients, and has named actor Anushka Sharma as the face of the new brand campaign. The launch is supported by a digital-first campaign that highlights a common concern among new parents-choosing the right skincare products … Read more
Grey 82.5 has been appointed as the creative agency for Imperial Blue following a competitive multi-agency pitch, marking a significant step in the brand’s next phase of growth under Tilaknagar Industries. The appointment comes after Tilaknagar Industries acquired Imperial Blue from Pernod Ricard India and looks to strengthen the whisky brand’s market presence while deepening … Read more
Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, further strengthening its presence in the digital marketing and social media space. As part of the partnership, Verve Media will lead the insurer’s Instagram video strategy, developing platform-first content designed to boost brand visibility, consumer engagement, and digital reach. The … Read more
Zimbabwe Cricket (ZC) has announced a broadcast partnership with FanCode and Zee Entertainment Enterprises for India’s upcoming tour of Zimbabwe, scheduled to take place in Harare in July 2026. The agreement will ensure comprehensive coverage of the three-match T20 International series for cricket fans across India. Under the partnership, FanCode will exclusively livestream all three … Read more
Vadilal Industries has partnered with Parle Products to launch Melody Ice Cream, marking the iconic confectionery brand’s entry into the ice cream category through a trademark licensing agreement. The collaboration brings together two well-established consumer brands, combining Parle’s popular Melody candy with Vadilal’s expertise in the frozen desserts segment. The launch reflects a growing trend … Read more
Sleepyhead, the furniture and sleep solutions brand from the Duroflex Group, has launched an interactive city-wide treasure hunt in Bengaluru, transforming the city into a large-scale playground for consumers. The activation combines digital engagement, creator-led content, and real-world experiences, offering participants a chance to win a complete living room setup worth ₹2 lakh. Video: https://www.instagram.com/reels/DZNB29Gxife/ … Read more
MAGGI has rolled out a new campaign that spotlights the sourcing, cultivation, and processing of the spices that contribute to its iconic masala flavour. The initiative offers consumers a closer look at the extensive journey behind the ingredients used in the brand’s popular noodle seasoning. At the heart of the campaign is the story of … Read more
Parle-G has unveiled a new chapter of its long-running ‘G Maane Genius’ platform, shining a spotlight on the power of kindness, empathy, and selfless acts in everyday life. Built around the thought, “Genius Wahi Jo Auron Ki Khushi Mein Paye Apni Khushi,” the campaign features three short films – School Drop, Family Tree, and Asura – each showcasing individuals who put … Read more
Zee Entertainment Enterprises (ZEE) has signed more than 12 advertisers for its FIFA World Cup 2026 coverage, highlighting the growing appeal of football among marketers and the increasing commercial potential of the tournament in India. The broadcaster has onboarded a diverse mix of brands across sectors, with Mahindra joining as a co-presenting sponsor and Diageo … Read more